Tuesday, 1 February 2011

Three Things a Small Business Marketing Consultant Can Teach You

As a small business owner, you need the right tools to succeed and the best way to get them is to hire a small business marketing consulting company. Sure, you may have some great ideas that got your business off the ground but you need the tools to float and eventually soar. As an owner, you have multiple responsibilities. You can remove one of them by hiring a consultant to keep your company's momentum going.

A Marketing Plan
Do you have a marketing plan actually written down with actionable steps and a timeline for completion? Many small business owners do not. Luckily, a marketing consultant can help with that. You have no hope of truly succeeding if you are flying by the seat of your pants when it comes to marketing your business. Eventually, something is going to fail because you did not have a real plan.

A marketing plan creates the foundation for actionable tasks. With a plan laid out in black and white, you will know the "whys" behind each action. Plus, if you bullet point or number the actions, the plan will not seem so daunting. You can take baby steps – one action at a time – or speed things up and accomplish several things at a time. And when business slows down, you will have a plan to revisit so that you can study which steps may be the problem so you can fix it.

Business Identification
So you hung out your shingle … does anyone know you are in business? Does the public even know what product or service you are offering? A small business marketing consultant can help you create a tagline and logo, part of the branding process, which will serve as your business identification to the public. By using your business's branding elements consistently, you can be easily identified within your industry's marketplace.

Targeting your Customers
Do you know how to get your business website to pop up at the top of the list when consumers go searching for a product like yours on an internet search engine? What about relaying key messages about your product or service? Can you do that effectively? Do you know how to create a sense of urgency or present calls to action in your advertising? How do you track your advertising and promotional efforts to determine whether they are even effective? As you can see, marketing is more than just putting up a website, handing our flyers or printing up business cards.

Marketing consultants can help you design your marketing plan and put it into action. They also will create a timeline and put an implementation plan into place so you can follow it. Hiring an outside small business marketing consultant with the knowledge and experience in your chosen industry is the key to a long and fruitful enterprise.

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