Saturday, 26 February 2011

How to Use Twitter to Advertise Your Business

Twitter is just one of many social networking sites available these days and if you know what you are doing you can use it to help advertise your home business. It allows you to network with likeminded people and help you spread the word about what it is you do. You can provide information about your products or services as well as marketing to people of offers and discounts that you may have. It can also be a great way to receive feedback on how others perceive your business and what you could do to grow.

1. New to Twitter?

If you have never used Twitter before then you may be wondering what it is all about. To put it simply, a ‘tweet’ is the text that you create and post to your account for others to see. This is normally a maximum of 140 characters and allows you to tell all your followers what you are thinking. In this way you can use your ‘tweets’ to inform others of any special promotions or discounts and keep them up to date with what you are doing. This helps to provide a way for you to advertise your home business venture.

2. Target the Right Audience

Once you have set up your Twitter account it is vital that you make sure your ‘followers’ are people that would be interested in what it is you do, or who can offer you help and advice. You can then try to interact with your followers by commenting on their ‘tweets’ or asking questions on yours. In this way you will hopefully build up a good rapport with people and they will see you and your business as worthwhile and you will gain a good reputation.

3. Be Professional

Of course, it is important to remember not to spam your new ‘followers’ as people can view this as being a little desperate and they may choose to delete you. Make sure that you remain professional at all times to avoid alienating your potential customers. Avoid over ‘tweeting’ and try to mix up the posts you make to include some more light-hearted elements so that it does not seem like you are constantly promoting your business. The key to good advertising on Twitter is to find a good balance.

Overall, be sure to keep your ‘tweets’ professional and to the point since the number of characters you can use is limited. It can be a great way to get some free advertising for your business but make sure that your followers feel that you value their friendship and business. Treat Twitter as any other method of marketing and remember that it will take time and effort to begin with.

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