Wednesday, 2 December 2009
If you’re thinking that only large corporations need a business consultant, think again. You might be surprised to learn that even a one man or one woman business could significantly benefit from business consulting. The reasonable cost and return on investment will probably surprise you! Small business owners, sometimes referred to as solopreneurs, believe that they need to be able to do it all. If you run your business on your own, you’ll be wearing many hats as an entrepreneur and as a result, you’ll often be in react mode. You’ll motor through each day doing what needs to be done. But how will you plan for the future? How can you proactively plan for growth when you’re flying by the seat of your trousers? A business consultant can help you. Some entrepreneurs that like to work alone are not thrilled with the prospect of someone coming in and telling them what they’re doing wrong. But a business consultant doesn’t work like that. A skilled consultant can help in a non-obtrusive way that doesn’t take over your business --- this can enhance your business according to your own desires and long term goals. An expert adviser can do a lot for a small business owner, on the business owner’s terms. What do business consultants do? A business consultant can do various things for you, such as: • Analyse your existing business infrastructure to help you make positive changes to procedures for productivity and profitability. This can help you find more time and make more money. What could be better than that? • Marketing and advertising services. A business consultant could help you gain more exposure with your target audience and become your outsourced marketing department. • Internet marketing services. Want to take advantage of the vast online audience that could be buying from you? A skilled consultant can help you get found online so you can make more sales. Sure, large companies need consultants but small businesses can benefit form consulting services as well. Working one on one with someone who has accumulated business experience in many areas could help you in a vast way. A consultant will listen to your concerns, find out what’s important to you as an entrepreneur, and come up with a plan that can work for you and do it on your terms. How do you choose a consultancy firm? Finding the right people to help you succeed isn’t always easy. There are some red flags that should set off warning bells for you, such as: • Companies or consultants that promise “the moon” super fast. • Companies that you can’t find background information about. • Companies who don’t offer guarantees. Signs that you’ve found a solid resource include: • Testimonials • A background you can investigate yourself (online and perhaps locally) • A guarantee about satisfaction • Flexible services that suit your specific needs. While most entrepreneurs like to keep a tight rein on their business, the possibilities, when you have someone like a skilled business consultant to help you, can result in your achievement of your goals and dreams much sooner.