For reasons we don’t need to go into, it’s a pretty mixed bag right now for ecommerce businesses worldwide. Online retail in general is booming, but we’re slap-bang in the middle of a period where people are hesitant to spend their money.
Hence, anything you can do to boost and market online sales during this difficult time is something you probably should be doing.
For those willing to do what it takes to weather the storm, here’s a brief rundown of just a few ecommerce promotion ideas that are guaranteed to boost your online sales:
1. Contests and giveaways
We’re all powerless against a freebie - especially in times of financial turbulence. Organising a contest can be a great way of nurturing engagement, boosting interest in your products and attracting new customers. Even if the prize isn’t particularly lucrative, contests and giveaways never fail.
2. Flash sales
This is where you host a strictly time-limited sale with the kinds of major deals and discounts you wouldn’t normally offer. Perhaps for one day or even just a couple of hours, you make limited quantities of certain items available at seriously low prices. Again, a great way of pulling in the punters and attracting new customers to your store.
3. Free samples
If anything you sell is perishable and is at risk of expiring in the near future, it’s far better to give it away than to allow it to go to waste. This can be made an ongoing element of your sales and marketing strategy, offering free samples on a first-come, first-served basis to the customers in your mailing list.
4. Introduce multi-purchase deals
One of the most effective ways of maximising the size and value of every sale is to incentivise heavier spending. More specifically, through the introduction of multi-purchase deals - ideally on a long-term basis. You buy three products, you get a fourth item for free - a tried, tested and trusted approach to boosting sales.
5. Stop charging for shipping
With more online retailers than ever before offering free shipping as standard, you cannot afford to continue charging for shipping in the current climate. Feel free to impose a modest minimum spend to qualify for free shipping, but make sure free delivery is one of your online store’s key selling points.
6. Assemble product packs or bundles
This is more or less the same as a multi-purchase deal, only in this instance you decide what goes in the package. You group a bunch of similar or relevant items together, you package them in an attractive bundle and you sell them at a lower price than the combined individual product costs.
7. Improve your loyalty scheme
More importantly, think about introducing a loyalty scheme if you don’t already have one up and running. And don’t make the mistake of offering lame or low-value incentives in return for loyalty - make sure repeat business is rewarded fairly and generously.
8. Leverage user-generated-content (UGC)
Last up, now could also be the perfect time to begin leveraging the value and appeal of user-generated-content. Along with being more impactful, influential and memorable than any brand-created content, it’s also 100% free of charge! Ask your customers to submit content you can publish (perhaps on the basis of a modest incentive) and they’ll usually be more than happy to do so.