Evidence suggests that posts with outstanding infographics attract far more backlinks than traditional textual posts. The same is also true for most types of posts that are predominantly visual in nature, just as long as the visuals in question are both unique and relevant to your brand.
It’s not uncommon for a single infographic to earn dozens (even hundreds) of backlinks. If it provides a huge hit of useful information at a glance, it’s exactly what today’s web user wants.
If running short on inspiration, take a look at your closest (and most successful) competitors to see how they present information in their posts.
2. Tweak Your Outreach
When pitching your posts to potential publishers, try not to focus too much on the post itself. Likewise, don’t spend too much time bragging about how fantastic your company is, or how wonderful your products are.
Instead, base your pitch entirely on how their readers stand to benefit from your content. Talk about the questions your posts answer, the value they bring, and how those who read them stand to benefit from them.
Make it not about you or your content, but about those who will (hopefully) be reading it.
Importantly, make every pitch personal – templated guest post pitches can be spotted from a mile away, and will see you made part of the recipient’s spam filter.
3. Write Testimonials and Reviews
This only works if you can remain 100% impartial and objective, while at the same time being kind and complementary. Hence, it’s only going to work if you target brands, for businesses and websites you genuinely appreciate.
Businesses in general love social proof and user-generated content in all its forms. An extensive, in-depth and hugely positive write-up from a fully neutral party can therefore be pure gold.
If it’s a viable option, it’s worth considering penning these reviews from time to time, and pitching them accordingly. If they like what they see, they’ll be more than happy to link to it.
Or perhaps, publish it on their own website/blog and link back to your other pages.
4. Sponsored Content
Last up, there never has been nor will there ever be anything wrong with sponsored content. It’s the driving force behind the revenues of countless sites of authority, where money changes hands for exposure.
Make no mistake about it – high-authority websites will not accept or published garbage for cash. Sponsored articles from quality websites still need to be of an appropriate quality standard.
Contrary to popular belief, evidence suggests that the words ‘sponsored by...’ or ‘the following article is a sponsored post’ have no bearing on its perceived credibility or appeal. In addition, the placement of backlinks in such content can be just as beneficial from an SEO perspective as would be the case with a non-sponsored post.
Hence, if doing so is within your means financially, considering a few sponsored posts here and there comes highly recommended.
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