Every year brings its own unique shifts and changes to the online retail landscape. 2019 looks to be no exception to the rule, with a handful of ecommerce trends set to dominate the months ahead.
So whether you’re running an online business or are simply a spectator on the sidelines, here are the four biggest ecommerce shifts you can expect to see this year:
First up, the key to success on the world’s leading social platforms has always been to avoid the hard-sell at all costs. And it still is, but this doesn’t mean that selling on social media isn’t an incredibly effective strategy for the savvy business. It’s the classic case of selling without selling - finding ways to promote your products, your services and your brand without resorting to the hard-sell. Images and videos showing your products in use, influencer recommendations, exclusive deals and discounts - there’s a lot you could be doing to promote your products subtly yet effectively on social media.
It’s also worth remembering that today’s consumer doesn’t make purchases exclusively through one online channel. A recent survey has found that around 90% of consumers still shop offline, 45% use branded online stores, more than 75% have made purchases on Amazon and around 35% use eBay. This means that irrespective of the demographic you’re reaching out to, it simply makes sense to sell your products and/or services through a wide variety of channels. If you’re still selling your wares exclusively through your own website, it’s time to think about getting your eBay and Amazon stores up and running as quickly as possible.
Smarter Payment Processing
The simplicity and seamlessness of the payment process can be the ultimate deal-breaker for today’s consumer. They’ve made it right through to the final payment process, but it’s still spectacularly easy to lose them at this late stage. In fact, research suggests that of the 70% of shoppers who abandon their carts before making a purchase, the majority cite issues or inconveniences regarding the payment process. In this instance, ‘smarter’ payment processes means simplified, streamlined and accelerated payment processes. A checkout process with as few mandatory fields to fill in as possible and a variety of payment options to choose from.
Last but not least, consumers are placing heavier emphasis on the appeal of product packaging than ever before. Along with the elimination of unnecessary packaging and the exclusive use of recyclable/recycled materials, custom packaging is also making its mark. To such an extent that almost 70% of shoppers admit being impressed and engaged by brands that take their packaging seriously. If you lack resources to come up with your own custom packaging in-house, there are plenty of third-party specialists who can help.