Thursday, 24 February 2011

Things to Watch for When Hiring a Search Engine Marketing Agency

Why spend your valuable time trying to optimise your website when you can hire a search engine marketing agency? Instead of dividing your time on various website tasks, it makes sense to hire a consulting professional so you can do what you do best - run your business. Selecting the right company however can be rather tricky because so many of them sound like a good deal when they are anything but. However, if you know what to watch for during your search, you will find the right company to optimise your website and increase your sales.

Look for Directory Submission Service Options

A good marketing professional will know how to submit your business listing to the leading web directories in addition to those portals that are industry or niche-specific. This facet of a search engine marketing agency can be quite valuable because a superior description of your business in the appropriate category of the leading web directories will increase the probability of being added swiftly and correctly. Directory listings can promote your website popularity and boost traffic. While there are some free listings to be had, a professional will know the fees and correct options to choose from to make directory submissions count effectively.

SEO Services

A marketing company that can offer Google optimisation can be worth their weight in gold if the result is increased sales. They will work with you in regards to researching the correct keywords as well as make changes in your website content, page tags, included web links and other page coding. In other words, not only will they ensure that your website is still user-friendly but also relevant to the top search engines.

Guaranteed Improvement in Web Traffic

An effective consultancy company can guarantee improved performance of your website or your money back. The goal is to improve your SERP rankings and most good companies can do that. The point is to increase your conversions of page visitors to new customers. Because the goal is a higher conversion rate, the number of overall web visitors to your site may drop. However, this can be good when the visitors are more likely to be serious potential customers instead of lookie-lous who are just cruising the internet. Quality over quantity of visitors is the overall goal.

Red Flags to Watch For

Companies that promise not to change your website at all are likely not effective SE marketers. There must be some changes, whether in links, keywords or tags, in order for the major search engines to recognize your website. And you definitely do not want them embedding hidden links, text or even dummy pages as search engines will eventually penalise your company for it.

The final red flag to consider are those absolute guarantees given to you about your website reaching number one in the major search engine rankings. Because these search engines use complicated algorithms, there is no way to guarantee a number one ranking, only guaranteed improvement. Keep these things in mind when hiring a search engine marketing agency.

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