Wednesday, 23 November 2011

Make online marketing work for you

With the rise and rise of the Internet, many traditional forms of business marketing and advertising are falling by the wayside as companies are opening up their eyes to the opportunities available to them from email and online marketing. 

By using the Internet to advertise your products you are able to tap into a potentially global market faster than we ever would have thought possible just a few years ago.
However, whilst this is undoubtedly a very effective form of marketing, you have to be aware of the pitfalls in order to get the best possible results from your hard work. Here are just a few things to bear in mind:
  • Targeted email marketing: It is a good idea to send out carefully crafted emails with information on your latest products or special offers. However, before you do this you really need to have taken the time to build up a detailed database of clients, cross-referenced according to their specific priorities. This way you will only send out relevant emails and won’t risk putting people off. For example, there is not point sending out emails about female beauty products to men.
  • Send newsletters:  Rather than bombarding all the people on your mailing list with junk mail every time you have any news, save it for a regular newsletter. This way all the important information is encapsulated in one single message and you won’t annoy your clients. At the same time, you will be issuing them with a regular reminder that you are out there and continuing to work to keep up with their needs.
  • E-commerce: Make sure your website is optimised for mobile devices. The use of Smartphones is increasing fast, and indeed it is highly likely that the future of business marketing may lie to a large extent in handheld devices. With more and more people downloading information to their phones, make sure you are tapping into this lucrative market.
  • Invest in SEO: Many businesses are still not recognising the importance of search engine optimisation (SEO) in order to keep their website at the top of search engine results. It is all very well having a striking and professional website, but if you have not maximised your online presence by using the relevant keywords or using social media then this will count for nothing. Doing this properly is necessary but can be time consuming, so it is worth hiring in a specialist to do the job for you.

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