Saturday, 12 November 2011

How Marketing Companies Can Boost Your Web Presence

Marketing companies that specialize in building and maintaining first class websites can be brilliant news for your business. Having a great website that is easy to navigate – and easy on the eye – is an absolute must for every organization or business. Any business without a web presence will not be taken seriously and will probably be viewed with suspicion.

A really effective website can bring so many positives to your business. Having a website that works for you can improve your reputation by telling more people what you do and how well you do it.

Here’s how you can help your chosen website designer create the perfect business website for you:

1. Using your business goals, clearly define what results you want your new website to deliver.

2. Identify which audiences your website will cater for (customers, prospects, researchers, investors) and define what needs and expectations each type of visitor will have when they come to your site.

3. Make sure your website is built from your customers’ point of view. Too much of the ‘what we do’ approach can be a turn off.

4. Flash introductions may have a reputation for being cool, but the majority of your customers hate them (sorry.) I read recently that the second most clicked on words on the Web are ‘Skip Intro.’

5. The same goes for music or audio introductions. Some people will be at work when they land on your site and could be embarrassed by a sudden blast of Katy Perry, or whatever you have as your musical welcome.

6. Include prices where you can. People are automatically wary of sites which don’t include prices. They might be led to think you’re too expensive for them and try one of your competitors instead. If you can’t provide exact prices, aimed at least to offer a ballpark figure.

7. Avoid pop-up windows. Does anyone like them?

8. Make your website easy to navigate and include a call to action on every page. Make sure your website copy is easy to read. Use bite-sized chunks of text or short sentences.

9. Review the success of your website at regular intervals. At worst the content should be revised monthly, at best, daily. Providing fresh, engaging content at regular intervals will keep your visitors coming back for more of the same.

10. Advertise your website (and email address) on all your marketing and promotional materials. Also use it on all online and offline communications such as direct mail, ecommerce and news releases. Now you’ve got a great website, be sure to spread the word!

A successful website requires time and commitment. It’s not enough simply to build a website and leave it to its only devices. It’s like planting a tree and expecting that tree to grow and bear fruit without having any care and attention lavished on it.

So once you have your great website up and running, don’t forget to plan your content, plan your marketing and watch your business grow and ‘bear fruit’.

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