Friday, 14 October 2011

B2B or B2C – Your Business Needs a Clear Strategy to Become a Genuine Hit

Back in the day, during the ‘50s and much of the ‘60s, a song's popularity was measured merely by the sales of sheet music.  But it wasn’t until February, 1969 that the record sales from stores across the country were first compiled and recorded – giving birth to the UK’s first official top 40 chart.

Over the decades countless acts, from bands to solo singers have made their mark on the history of the charts – some much more than others – as musical styles and popular culture changed. 

Some have collected multiple number 1s, like Elvis Pressley (21) and The Beatles (17). However some have managed just the solitary number one, going down into the history books as ‘one hit wonders’ such as: Berlin with Take My Breath Away and Edwyn Collins’ A Girl Like you. 

But what’s the best way for a company to ensure its own chart success and to then build upon it so that it doesn’t just become a flash in the pan, one hit wonder, but instead – a sustained hit-making machine? 

Well, intelligent business marketing helps immensely with creating the foundations and forward trajectory of a company. 

From the conclusions made from dedicated market research, a marketing initiative can really come to fruition.
As a local operation, whether it’s business to business or business to consumer – it’s important that you walk before you attempt to run. So, with that in mind, establishing a foothold within your immediate and surrounding community is paramount.

A marketing agency will offer your business the know-how and resources to achieve this and help you when the time is right to look towards frying bigger fish and casting your net further afield.

A business specialist will pull online and other mediums of advertising into one cohesive strategy for your company to truly become platinum-selling.

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