Has your social media marketing strategy been letting you down? Are you beginning to feel sceptical about whether or not Facebook can even do anything for your business? Do you feel as though you are wasting valuable resources on social networking for very little gain, or have you taken bad advice from poor SEO strategists in the past?
If so, you may feel like giving up on Facebook – but don’t. Go back to the beginning, and if you put the right strategy in place it really can help you take your small business to the next level. Social media marketing is all about sticking with it and building up follower base. After all, Facebook currently has over 400 million members and chances are a large number of those are amongst your target customer groups.
Here’s how you can make Facebook work for you:
Home Page: The first and most important thing to do, if you’re going back to basics, is to create a unique home page that really sells your business as soon as a person looks at it. Your profile picture should be bold and include your company logo. The text next to your image should be kept short, snappy and to the point for those reading it on mobiles: try to sum up what your company is about in a couple of short sentences. Then further on down the page you can go into more detail about the background of your company, what you do and what makes you unique. Make sure you include an obvious link to your website to increase traffic, and if you have offline shops then it’s vital you let visitors know where to find you.
Maintain a Presence: You need to make the most of your Facebook page as, if you do it right, it can help you create a solid brand identity. Make sure you regularly share images, links, useful blog posts or videos that will be relevant or interesting to your followers. Also, don’t be afraid to be funny or a little irreverent with your posts: social media platforms such as Facebook are a chance for you to be a little more informal with customers – something you may not be able to do in day-to-day business transactions.
Special Offers or Competitions: A great way to keep other Facebook users interested in your business is to offer regular incentives. Hosting competitions is a fun promotional exercise and there are plenty of tools to help you do this easily, such as Shortstack. Your Facebook page is also the place to advertise any special offers you may have on, with links to your e-commerce site so users can buy straight away before they lose interest.
Advertising and Promoted Posts: If you have some of your advertising budget set aside then Facebook, with is many millions of users, is a good place to invest this. With promoted posts, for example, you will pay a flat rate in order for a single post to reach a certain number of users. If you want to guarantee that your followers will see an important post, even if they are not on Facebook very often, this is the way to do it. If you want to boost your visitor numbers significantly, you also have the option of a standard ad in the side column of the Facebook site which include an image, copy and click-through link to the destination of your choice.