Friday, 10 February 2012

How Internet Marketing Consultants Can Help You Forge Links (The Right Way)

You probably know that search engines such as Google, Bing and Yahoo rate your website according to how many ‘links’ you have. Link building is one of the most valid things you as a business owner can do to boost your website’s search engine rankings, but it’s vital to have a proper strategy in place before you begin.

Unfortunately, link-building can be extremely time-consuming, particularly when you’re just starting out. That’s why some so-called SEO companies will try to sell you bundles of links – and although you may be tempted – please don’t go down that route!

Because even if you manage to fool the search engines briefly, you will end up with a hoard of non-relevant links to your site that could see your rankings suddenly plummet. Particularly if you’ve been persuaded to sign up for a subscription which you later cancel.

This could mean that literally hundreds of links are removed overnight – a red flag to the search engines – who will heavily penalise you. This link-building business is all about consistency and longevity.

Here’s where genuine internet marketing consultants can help. A professional consultancy will have the know-how to help you grow your business on the internet ethically.

Some of the many things your chosen internet marketing consultants can assist you with:

Choosing The Right Anchor Text

Anchor text is the word or phrase your visitors click on to take them to your web page or other associated web pages. This is one of the most important considerations for your overall link-building strategy. Choosing the keywords you want to be ranked for can have a huge impact on your success (or otherwise). However, if you use the same keywords or phrases for all your links, the search engines won’t be impressed by the repetition and you could be adversely penalised.

Checking Out The Competition

Who are your main competitors? Where do their websites rank among the major search engines? What keywords do they rank for? Where do their links originate? By revealing what your competitors are up to your internet marketing expert can help you out-smart the opposition!

Identifying Opportunities For Reciprocal Links

Your internet marketing consultants will identify potentially beneficial linking opportunities on other websites and blogs. This is a complicated area – just because someone asks to link to your website, don’t automatically say ‘yes’ out of flattery, because it could be detrimental to you in the long run.

So you’ve decided to put the wisdom and experience of an internet marketing consultancy to work for your business. But with so many companies offering their services across the internet, where the heck do you start?

The obvious starting point is with the consultancy’s own website. If they can’t get on Page One of Google for themselves, why on earth should you believe they can do it for you?

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