Ever been tempted to stump up $99 to have your website submitted to 1000+ search engines?
If so, you probably don’t need me to point out what a waste of money it was. You’ve almost certainly discovered that for yourself already.
Seeing as the vast majority of traffic is derived from three well-known search engines, namely Google, Yahoo and Bing, plus a handful of other minor ones, there is little point submitting your website URL to the remaining thousand or so that will not bring you any relevant visitors whatsoever.
So, if buying your way into a thousand search engines isn’t generally a good idea, when might it be useful to hire the services of a search marketing company?
Quality search marketing companies can help your business grow exponentially in a relatively short period of time using three main channels:
Search Engine Optimisation, Social Media Optimisation and Online PR.
Let’s look at each of these key elements in turn:
Search Engine Optimisation (SEO)
Your chosen marketing specialists will use a combination of content writing, link building and metadata optimisation to ‘feed’ the search engines, which in turn, will send you a ton of high quality traffic for you to convert into profitable leads.
Social Media Optimisation
If you’re not currently using social media to engage with your target audience, you could be missing out big time. As well as attracting more potential customers to your site, social media is increasingly being used to build reputation and source joint venture partners, manufacturers and suppliers, and even investors.
It therefore makes sense to have your social media operations fully optimised by a social media marketing expert.
If you’ve been in business a while, then you have almost certainly used press releases as a way of promoting your business. But have you used web-based press releases? They are the latest way to increase awareness of your brand and promote your products and services to a wider target audience.
Of course, you could submit online press releases yourself, but an experienced marketing professional will add value – not only by structuring your press release to industry standards – but by knowing precisely where to submit it, giving your business maximum exposure.
Using an experienced search marketing company to create and execute a well thought-out marketing campaign for you, means you will achieve optimum results in the shortest time possible.
There are many such experts and consultancies online and the top consultants will include case studies and testimonials on their website, so you can check out their credentials before hiring them.