Web marketing is a time-consuming activity, particularly if you’re not entirely sure what you are doing. And it’s not something you can dabble in either, unfortunately. Effective web marketing requires know-how and commitment. That’s why many businesses are realising the substantial benefits of having someone else manage their web marketing for them, rather than doing it themselves.
Employing the services of a web marketing company means you can use your time more productively, focusing on the stuff you’re good at, rather than wasting hours churning out content that might or might not work for you.
Your web marketing company should be able to create a bespoke package according to your exact requirements, but here is a taster of some of the things they can help with:
How clean is your website? Is it easy to navigate? Is the copy engaging? Does it convert? Is it ‘all bells and whistles’ but no substance?
The aesthetic appeal of your website should not be underestimated. Your appointed design expert will be able to create an attractive, yet functional, web space, that is simplicity itself for you to manage.
Pay Per Click
Having the right PPC campaign in place can generate amazing results for your business relatively quickly. Make sure your web marketing company is qualified to the highest industry standards and that they can produce a bespoke programme that meets your needs perfectly.
Search Engine Optimisation
The best web marketing companies will employ a range of SEO techniques to achieve positive search results organically. Check whether your consultancy has a portfolio of impressive results across the major search engines – for example, have they managed to get clients on to page one of Google? If so, over what period?
Social Media Marketing
Social media marketing is pretty much an essential requirement for businesses these days. It’s a great way to communicate with your target audience and drive more traffic to your website. Your consultant or advisor will be able to create a social media presence or campaign for you across the major sites including Twitter, Facebook and YouTube.
Copywriting & Content
The ability to create dynamic and engaging content is vital for increasing your online brand visibility and building your reputation. If writing persuasive and lead-converting copy isn’t your thing, it’s well worth employing someone to do it for you.
Right now there is a fantastic opportunity for companies to promote their websites to users of mobile and remote devices. This is currently a huge, though largely untapped market, which savvy business owners would be wise to take advantage of.