Ever started a blog and deserted it after six weeks because you ran out of topics to write about? This is far from an unusual situation. In fact a recent study found that 64% of small businesses featured cited ‘a lack of content ideas’ as a major problem they faced on a weekly basis.
And for the visitor, there’s nothing as underwhelming as clicking onto a blog only to find there hasn’t been any postings for the past three months (unless it’s a competitor’s blog of course!)
Content marketing can be incredibly daunting and time-consuming and it is worth considering outsourcing your requirements to local marketing companies or freelance creatives.
Meantime, here are 6 hassle-free resources and ideas you can use to find relevant content topics for your website or blog:
Want to know what’s trending in your industry across all the major networks in real time? Bottlenose is a free resource that will keep you in the loop, so you can write about the latest developments on your blog. And definitely check out the handy ‘Sonar’ tab as a way of finding sub-topics in your niche too.
If you’re selling online I’ll bet you get lots of questions from customers your other customers could benefit from too. Keep a list of the best ones and answer them once a month on your blog.
Imagine a giant online chat room where people hold scheduled get togethers to discuss particular topics. In this case we’re talking Tweetchats on Twitter – why not drop by and join in the conversation?
If you’re searching for facts, opinions and humorous content on a particular subject, Quora is the place to hang out. You can even republish material from the site providing you include a link back to Quora.
Another interesting platform which allows you to search by theme across the various social networks and you can also set up email or RRS alerts for topics which interest you.
Subscribing to blogs within your industry is a must, firstly for keeping up to date and getting different perspectives on what is occurring and secondly for giving you lots of ideas for topics for your own blog.
And don’t forget to set up Google Alerts for your company, main competitors, industry and product ranges, so you’ll know what people are saying about you online!
For help with generating relevant and engaging blog posts for your target audience, marketing companies have their finger on the pulse when it comes content creation.