Using Google AdWords to Increase Traffic to your Website

If you have been trying to find ways to increase your internet marketing then you may have considered using Google AdWords. Essentially this is a way to help you increase the volume of traffic you receive on your website and can be an incredibly useful tool.

1.Quality Scores

You may notice that the phrase quality score is used but if you are new to internet marketing you may not understand what this means. The areas that are key to having a good quality score are the relationship between your keyword and your advert, the performance of your keywords, the quantity and quality of content related to your keyword on your site and how long visitors spend looking at your site.

2.Keywords

The keywords that you choose for your content are incredibly important so it is vital that you give this area care and consideration. These can be a single keyword or perhaps even a phrase, whatever you select will ultimately depend on the nature of your website and home business. You may be able to carry out free keyword research by using one of the many websites available which can help ensure you select relevant keywords.

Other ways to help increase internet marketing traffic to your site include offering one or more of your competitors an incentive to direct traffic your way or purchasing exit traffic from another website.

3.Check your Ads

If you have placed an internet marketing ad then it is vital that you check on this to see how it is performing. You can use one of many online tools to help track this and check to see the rank of your keywords. This is important since you may discover that your approach is not as effective as it could be and you can therefore make changes as appropriate. Keep in mind that Google will often let you know your average position so there is a chance that your ads could rank well in one area and but low in others.
Online advertising can be expensive if not managed and targetted. An internet marketing consultant can help you to set up an account and show you the best ways to manage your account.

How Tracking Your Internet Marketing Can Help your Business

Running a business can prove to be incredibly expensive, especially in the initial start up period. For this reason keeping track of your internet marketing can be an effective way of finding which of your marketing methods are working the best for you. After all, there is little point wasting time and money if you are not going to see the results from your efforts.

1.Why Track your Advertising?

The first thing you will need to do is work out which methods of marketing are most suited to your business. For example would having a blog be useful or are you going to get more traffic to your site posting articles to directories? Once you have decided you will then need to track how well these methods are working by monitoring hits to your website and/or blog, as well as back links that may have been created from articles and press releases.

This is also applicable if you choose to advertise within newspapers and magazines. One great way to track these ads is by asking people to quote a code when they contact you or adding an incentive for people to use certain links that you have set up. This could be a discount or a freebie.

2.How to Track Advertising

Tracking your internet marketing and advertisements need not be as complicated or time consuming as you may first assume. These days there are a number of programs that you can find online that are designed to help you carry out this task. They quickly and simply allow you to see how many hits you are getting and where you are generating the most traffic from. Although you may feel that this is an additional expense that you could do without, it may work out to be more cost effective in the long run and actually save you money.

It is important to realise that if you plan on carrying out a lot of internet marketing you should also be prepared to track it to see how productive it is proving. Hopefully you will discover that this is essential to the running of a successful business!

How to Make Online Networking Work for You – 6 Top Tips

Many entrepreneurs and business owners are put off using social media to build an online network, because the whole concept is just too overwhelming and time consuming.
Well the good news is, it needn’t be.
There’s a huge gulf between using social media personally and professionally. On a personal note, it might give your ego a boost to say you have 3,000 Facebook followers, but that’s no good whatsoever for your business unless they are the right followers.
In the days before online networking existed, business owners and entrepreneurs would connect through breakfast clubs; chambers of commerce events; conferences and exhibitions. And of course, they still do, although these types of traditional networking venues are reporting a significant downturn in numbers.
Some people would consider it ‘mission accomplished’ if they got rid of their stack of business cards during the course of an event. They would give them out to all and sundry, probably accompanied by a well-rehearsed ‘elevator pitch.’
The savvier among the networking fraternity adopted a more strategic approach: they knew in advance who they needed to connect with, and made it their sole aim. Because online networking is, by nature, time-consuming, you need to remain disciplined and focused.

These 6 Top Tips will accelerate your Social Networking efforts:
1. Create a Social Networking Strategy, alongside your business plan. Few people would dream of starting a business without a business plan to guide them and it’s the same with social networking.
Ask yourself three key questions:
I. What do I want my Social Networking Strategy to do?
Build my brand? Enhance my reputation? Shift more products?
II. Who do I need to connect with to achieve my goals?

III. Where are these people I need to connect with and how do I reach them easily?

Draw up a list of your short, medium and long-term objectives.
2.Another secret to successful networking, is that you should offer ‘value’ without expecting anything back right away. So put loads of free content on your website or blog. For example:

 Ebooks
 MP3 downloads
 Webinars
 White papers
 Training videos & tools

Include anything which establishes you as an expert in your field and which you’re willing to give away for free. Sharing content and giving away value is a great way to grow your contacts organically – which will pay dividends further down the line.

3.When posting to your website or blog, make sure you syndicate your content through StumbleUpon’s URL-shortener ‘Su.pr‘ – which means it will go to StumbleUpon’s 10m-strong users, resulting in 3-4 times more traffic for you!
4.Use split-testing when making contact with people. You can split-test your email headings, content, the time of day you send your messages. Find out what works for your purpose and use it. But keep on testing.
5.Rather than delivering an elevator pitch to introduce yourself, think about creating your own ‘compelling story’ of around 50 seconds you can send viral via social media sites like Facebook and You Tube.
6.Don’t be afraid to reach out to your network for help. Only this week I heard from someone who was planning to go on Dragons’ Den to raise cash for her new business venture. Instead, she ran her idea by a few select contacts in her network and raised all the investment she needed! However, this only worked because she’d built up her contacts over time, established mutual trust – and given away great value first.
You can achieve virtually any goal by networking with the right people. Your network can be one of the most valuable business assets you own, so it’s worth spending some time getting your initially strategy right, for maximum impact and top results!
If you are unsure of how to go about marketing your self through online networking sites an internet marketing consultant will be abkle to help you.

How Tracking Your Internet Marketing Can Help your Business

Running a business can prove to be incredibly expensive, especially in the initial start up period. For this reason keeping track of your internet marketing can be an effective way of finding which of your marketing methods are working the best for you. After all, there is little point wasting time and money if you are not going to see the results from your efforts.

1. Why Track your Advertising?

The first thing you will need to do is work out which methods of marketing are most suited to your business. For example would having a blog be useful or are you going to get more traffic to your site posting articles to directories? Once you have decided you will then need to track how well these methods are working by monitoring hits to your website and/or blog, as well as back links that may have been created from articles and press releases.

This is also applicable if you choose to advertise within newspapers and magazines. One great way to track these ads is by asking people to quote a code when they contact you or adding an incentive for people to use certain links that you have set up. This could be a discount or a freebie.

2. How to Track Advertising

Tracking your internet marketing and advertisements need not be as complicated or time consuming as you may first assume. These days there are a number of programs that you can find online that are designed to help you carry out this task. They quickly and simply allow you to see how many hits you are getting and where you are generating the most traffic from. Although you may feel that this is an additional expense that you could do without, it may work out to be more cost effective in the long run and actually save you money.If you are intending to spend a lot of money on internet advertising it may be well worth your while to talk to a marketing company to gain some advice.

It is important to realise that if you plan on carrying out a lot of internet marketing you should also be prepared to track it to see how productive it is proving. Hopefully you will discover that this is essential to the running of a successful business!