Friday, 9 September 2016

Why Your SEO Strategy Has Hit a Brick Wall

Having invested heavily in an SEO strategy, the very last thing you want to see is a sudden slump. All seemed to be going as planned, only for your website to drop in the SERP rankings for no apparent reason.

Of course there is a reason why this happened – it’s simply a case of identifying the cause and addressing it. Easier said than done? It certainly can be, though if you’re guilty of any of the following crimes against SEO, you’ll most likely have your answer as to why you’ve hit a brick wall:

1 – Too Much Keyword Focus

First of all, it’s crucially important to acknowledge that we have well and truly entered the age of the natural language search. These days, consumers in growing numbers are speaking or typing extensive search sentences into their chosen engines, as opposed to just using one or two keywords. As such, the kind of keyword focus that would have struck gold in years gone by is slowly but surely becoming obsolete.

2. Dancing Around Google’s Every Move

One of the most critical mistakes any business or marketer can make is that of continually adjusting their approach to SEO, in accordance with Google’s latest algorithm updates. Why? Well, quite simply because if you are focusing on what matters, you will automatically satisfy everything Google is looking for. The SEO rulebook will always change, but only as a means by which to highlight and promote sites of quality. Which means that if you focus on quality, you’re future-ready.

3. Website Alterations

Never forget that each and every change you make to your website can have an impact on its SEO prowess. Even in the case of changes implemented to vastly improve the overall user experience, there’s still every chance you’ll experience a slide in the rankings. Which is precisely why it is a good idea to consult with the experts, before going ahead with any overhauls.

4. Content Stagnation

Just because your website ranked extremely well last week doesn’t mean the same will be true this week, if you are unwilling to regularly and routinely refresh its content. Even if your evergreen content is top-notch, it will quickly go stagnant in an SEO capacity and needs to be complemented with regular additions.

5. Bum Links

The same also goes for both the links you present on your website and the backlinks pointing your way. If your own links become invalid, it’s bad news. If you lose a quality backlink, even worse news. It’s crucial to carry out regular link audits to check on the health and relevance of both, in order to keep your SEO strategy on the straight and narrow.

6. Fierce Competition

Last but not least, it’s also worth bearing in mind that it may in fact be nothing that you yourself have done wrong, but rather what your rivals are doing better. If you are not continually stepping up your game when it comes to new-generation SEO, it is inevitable that you will be overtaken by the competition

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