Friday, 14 December 2012

Marketing A Marketing Firm

One would hope that a firm specialising in the subtle art of marketing would be fully capable of carrying out their own marketing and advertising strategy. Whilst in the boom times this is usually the case, many marketing companies are currently failing to reach out to their potential client base in these tough economic times.

The trouble is many firms cut back on what they consider to be luxuries in times of economic downturn. Unfortunately for marketing companies, their services are often deemed so; particularly in smaller businesses across the UK.

It is therefore essential for marketing firms to not only offer affordable marketing plans to their clients but also address the fact that their services are indispensable and could even be the difference between profits or loss, particularly as our economy struggles to start moving once more.
How? It is not always that straight forward.

First of all, for a company to even consider extending their current contract with a marketing firm (let alone enter into a new one) it is going to require the budget. This could mean offering current clients a better deal or even reducing the agreement to meet their tighter financial constraints.
New potential clients are going to need to see a marketing package that they can afford, whilst of course a marketing firm has profit margins to maintain. Offering deals such as an ‘internet only’ package at a reduced price is one example of a reduced package that could attract companies with smaller budgets.

Whilst anyone in business should appreciate the need for a sound marketing strategy, not all companies believe that they require the services of a marketing firm to develop or implement one on their behalf. As mentioned, this mentality often leads to a drop in companies outsourcing their marketing requirements and hence a fall in the potential client base for marketing firms.
It is on the onus of such marketing firms to address this belief and ensure that their entire potential client base have full confidence in the firm’s ability to increase sales and revenue for their customers. This can be done in a number of ways.

Client testimonials and success stories are always a sure fire way to encourage confidence in potential clients. They allow companies to see first-hand the work a marketing company is carrying out and the success it is delivering to its clients.

Blogging is another method a marketing firm can employ to attract customers. Keeping a blog on the company website allows the firm to share details of any accolades it achieves, any notable success stories as well as discussions about the very latest marketing techniques it is employing. All of these inspire confidence in potential clients and increase their likelihood of approaching a specific marketing firm.

At the end of the day, there is little point preaching to the choir. The majority of marketing firms are very clued up on how to sell their own business. In such trying economic times, however, it is always wise to take a step back and question just how suitable one’s own products are for potential customers.

The questions to ask are ‘can our customers afford our services?’, ‘are we offering them great value for money?’ and ‘will we really add value to their business?’
If the answer to these questions is yes, you might just be on track.

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