Saturday, 10 November 2012

Drive More Customers To Your Website With Google AdWords

The world’s most popular and powerful search engine is currently Google. When business owners talk about getting their website onto Page 1, they generally mean Google.
So what kinds of businesses could benefit from a Google AdWords campaign?

Basically, any business that has a website. And these days, if you are in business, frankly you need a website.

The really great thing about using AdWords to bring more visitors to your site is ‘relevance’.  You will know that the people who come to your site having clicked on your ad are genuinely interested in what you have to offer. That’s because they entered your keyword or phrase in the search box – and your ad matched! And of course, you only pay when someone actually clicks on your ad, not each time it appears in the listings. The clue being in the name: Pay Per Click, or PPC.

Once your account has been set up and your strategy determined, your first ad(s) can be up and running within the hour. Assuming your campaign has been research properly it should quickly pay for itself in terms of additional enquiries and sales.

The first thing you will need to do is to identify the main keywords and phrases people might typically use to find your business online. Who is your ideal customer? Where do they live? Are they mainly local to your business? Or might they be national, or international? What is their age group? Does what you do or sell have a gender bias? What sort of websites, blogs or forums does your ideal customer frequent? How do they access the internet primarily? Is it via a PC, or is it more likely to be via a tablet or mobile phone?

Once you have built up a mental image of your ideal customer, it’s time to decide how much funding you will allocate to your ad campaign per month and how much you are prepared to bid for a particular keyword or phrase. Google’s keyword tool and keyword question tool can help you identify the sort of keywords and phrases your target audience is most likely to use to find a business like yours. This can be an ideal starting point.

To those in the know, Pay Per Click can be an extremely cost-effective way to run an advertising campaign, regardless of your budget. However it can prove expensive to dabble in if you aren’t sure what you are doing. Outsourcing your ad campaign to an AdWords professional will inevitably save you time and prevent costly errors that could blight your success.

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