Thursday, 19 April 2012

Using Google AdWords To Increase Sales

Google AdWords or pay-per-click advertising is now one of the most popular forms of online marketing. It can provide a great boost to your sales if used correctly, but bear in mind that it pays to really understand how it works before you start using it: if you jump straight in at the deep end you could just be throwing money away to no purpose.

So how can Google Adwords benefit your company? To begin with, it is a relatively cheap way of getting your company’s adverts displayed on search lists and relevant sites and can help drive a lot of new traffic to your website in a short time, compared to other marketing methods which are more slow-burning.

Google AdWords is fairly cost-effective because you only pay each time somebody clicks on your ad, meaning you can be sure that for each payment you will at least have one new visitor to your website. Also, because it is quite a targeted form of advertising (the ads tend to be displayed on relevant websites) these visitors are more likely to be converted to paying customers because they are probably already interested in the kinds of products or services you offer.

Of course, there are a lot of potential pitfalls to using Google Adwords and if you don’t know what you are doing you may be paying out for each click and getting little back in the way of conversion rates. Because of this, many companies choose to hire a Google AdWords consultant to help them get to grips with how it works and implement an effective strategy.

Some companies think it is easy to learn about pay-per-click online and then dive right into it, but learning the theory of how something should work and actually putting it into practice are two very different things. A Google AdWords consultant has to keep up with all the latest trends and strategies in this area – it’s their livelihood – whereas you as a business owner or sales manager will have many other different things to think about and will never have the time to follow every single development in what is very rapidly changing world.

A good consultant will provide essential services such as researching the market and identifying the right keywords for your ads, finding out what methods your key competitors are using and showing you exactly how to manage your AdWords account so that you know how to review your progress, analyse conversion rates and generally ensure that your advertising is working for you rather than sapping your marketing budget and giving you little in return.

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