Thursday, 5 January 2012

Make Your Blog Content Go Further

You’ve spent some time researching suitable topics for your blog and producing
valuable content your followers will love. Here are some ideas for making that content go further . . .

SEO/ Keyword Integration

Choosing and using the right keywords in your blog postings can have a major impact on the amount of traffic your blog receives, as well as influencing your web marketing (negatively or positively). Once you have drafted a blog post, scan through your writing and pick out the main topic(s) covered. Then run them through Google AdWords’ Free Keyword Suggestion Tool and make a note of the main search terms and most popular words and phrases that come up. Run through your post content once more and see if you can utilise this keyword knowledge to improve your post title, content, meta description and tags.

Use Syndication to Extend Your Blog Content’s Reach

RSS, dubbed Really Simple Syndication, is a mechanism which allows you to syndicate your blogs content to many different sources at once and is the perfect tool if you’re into social media. If you have a blog, locate your site’s RSS URL and plug it in to your social media pages. For example, with a Facebook Business Page, search for the ‘Social RSS’ application in your applications area and set it to publish your content to your Facebook page wall automatically.

The beauty of using an RSS ‘plug in’ is that normally you will only have to set it up once!

Add Your Latest Blog Post Headline to Your Email Signature

You may be able to do this automatically as many blogging platforms have apps that can assimilate your blog post headlines into your signature, but if not, it’s often worth doing manually. You never know when a post title might strike a chord with an email recipient, thus sparking a conversation that could lead to a business deal or a joint venture.

Use Social Networking Sites to Establish Your Authority

Next time you’re involved in a group discussion on LinkedIn, or helping someone out with a query on a forum or discussion board, don’t forget to include links to any blog posts you have written which are pertinent to your discussion. Most social media and networking sites will allow this, providing the content you are linking to is relevant to the user and not blatant self-promotion.

Interact With Writers Whose Blogs Are Similar To Yours

Just finished a post on a particular topic? Why not do a quick search to see who else is blogging on the same topic or a similar theme. Perhaps you have covered an angle or point they haven’t. In which case, add your comment and preferably leave your URL as well.

It’s a useful exercise to compile an ongoing list of bloggers you would like to connect with, or write a guest post for. Try to aim for one new connection each week – you’ll be amazed how much extra traffic you receive as a result of these interactions. You can also consider the possibility of joint-venturing with like-minded writers/ blog owners.

Start an E-Newsletter and Expand on Some of Your Blog Content

Fair enough, no subscriber likes to see the same old content rehashed over and over again, it’s a real turn off. However there are times when you may want to repeat a particular blog post for a new audience, or when you want to expand on a topic that received a lot of interest first time around. Starting an e-newsletter doesn’t have to be a lot of work, particularly if it’s once a month. And you can always ask contacts and colleagues to help provide fresh content and ideas.

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