Sunday, 4 September 2011

Marketing a Small Business on a Budget

Setting up a small business can be expensive and you may not have a huge budget available for your marketing. This article offers help and advice on managing your advertising in a cost effective manner.

Marketing is vital to get a business noticed by its target audience and this is possibly just as important if not more so if your business is on a small scale. With so much competition around you cannot simply sit and hope that people will find you or before you know it your business will be making a loss. Many people assume that marketing is going to be incredibly expensive and never make it past handing out a few leaflets. However this need not be the case and even those on a tight budget can find marketing methods to suit their needs.

Lead Generation and Email Marketing

Setting up a website is incredibly important as this gives you somewhere to refer potential customers to but you need to make sure that you are thinking about every visitor being a possible sale or lead. For this reason you should try and make sure that you entice them into leaving their contact details so that you can contact them with future promotions and offers and generally remind them that you exist. This can be as simple as you make it and many people often just have a short contact form for their name and email address. This is a great way to market your business without being expensive or too time consuming.

Search Engine Optimisation

This type of marketing is something you may have heard of since SEO, or search engine optimisation, is incredibly popular and does not cost much to put in place. It will however take a little time and effort initially to establish important keywords and phrases that people use to search for what you offer and make sure these are placed in all of your web content. In this way you should find that people are able to locate your website quickly as you will rank well in the search engines. If you are in a competitive industry search marketing companies could help you to increase your rankings.

Pay per click advertising

This is another marketing strategy that does not cost much but will take a little time and effort on your part; however the results will be worth it. It is important that you understand how this works before you begin otherwise it could end up costly. For this reason you should take your time to do your research or perhaps consider hiring a marketing consultant of some kind to make sure that you are doing it right.

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