Saturday, 9 April 2011

Advice from a 21st Century Marketing Company

Are your marketing concepts current? Or are you still stuck on the dark age concepts of the 20th century? Are you even marketing at all? Read on for some tips from a 21st century marketing company that can help you avoid the traps that come companies fall into.

Don't be Out of Touch

A large number of business owners, both large and small, are so busy managing what their business does on a daily basis that they begin to lose touch with the pulse of their industry and the world of effective marketing. Don't lose touch otherwise you could find yourself archaic. Are you using current marketing concepts? Is your company on the cutting edge? Do you know who your competitors are and how they're faring in the current market place? If you don't, it's time to get in touch with what's going on so you don't miss the boat and get left behind --- enabling competitors to woo away your customers.

Don't Get too Comfortable

Beyond being out of touch with what's happening outside the walls of your office, you could make the mistake of getting too comfortable. Don't take customer loyalty for granted. Don't take employee loyalty for granted, either. Companies need to spread their eggs out so that if one or two of their baskets disappears it doesn't crumble their company. The same goes for staff. Are any of your staff members indispensable? Big mistake! Yes, strive for happy employees with great corporate morale but develop cross functional teams so that your company can cope if an employee falls ill, jumps ship for a better offer, or wins the lottery.

Do Your Homework

Is your company using the same marketing methods that you used in 1997? Yikes! Time to gather some business intelligence. Learn about your industry, your competition, 21st century marketing methods, and formulate a plan to get your company caught up! Seek help if necessary.

Get Some Help!

You're probably too busy running your business to focus on marketing. That's why it pays to hire a marketing company who knows 21st century techniques. A marketing company can help you analyse your existing infrastructure, research your niche for trends and gap analysis, and develop a marketing plan that will help your company to move forward with confidence and the tools necessary to compete and thrive in the current business climate.

There has never been a better time to unleash the power of the internet to help you gather business intelligence and appeal to your customers. A marketing company can focus on these things so that you can focus on what you're expert at doing.

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