It is no secret that influencer marketing has the value and power to earn just about any company superstardom in no time at all. Similarly, everyone is aware that the world’s most popular influencers are right now raking enormous sums of money, for simply recommending the services and products of the brands they’re working with.
On one side, you have businesses which are desperate to work with successful and established influencers. On the other side, you have influencers with the power to drive public opinion through positive or negative publicity.
So you can argue that the Holy Grail will be for the company itself to become an influencer in its field. After all, who could be better to promote whatever it is you sell than you yourself?
Unsurprisingly, becoming an established influencer is not an easy job. It is far from impossible, but it is quite the undertaking. In most cases, influencers do what they do as their full-time job – not just a fun side project. Therefore, managing a business and being a successful influencer can be viewed as the ultimate balancing act.
Nonetheless, if you consider you have what it takes to be an influencer in your field, here are five steps how to get started:
1. Build knowledge
Nearly 90% of the working hours of an influencer are spent carrying out research. If you want to be an influencer in your field, you will first need to develop comprehensive understanding of said niche. Additionally, you will need to be close to the cutting edge of the field so that you can accurately tell what is coming next. If there is even a single person out there who understands the industry better than you, you will struggle to establish yourself as a key authority.
2. Make your voice and face known
Even with all inside knowledge in the world, you can’t just burst onto the scene and expect to become an instant authority. Instead, you will need to spend time becoming an essential part of the community, making your voice heard and offering people the opportunity to get to know you. Create and publish high-quality content on a regular basis, while gradually building both your business identity and your audience.
3. Network like crazy
Always keep in mind that no influencer has ever succeeded by living in a vacuum. Instead, established influencers network like crazy and try to surround themselves with individuals who could help them achieve their goals. Especially in the early stages, you are going to need all the help you could get.
4. Dedicate your time to the cause
Don’t even consider approaching your influencer efforts as a side venture or something to do when time permits. Just as is the case with any other occupation, you will need to set aside some time in your schedule every day to dedicate to the cause.
5. Have clear goals in mind
Last up, along with a strategy in terms of how precisely you want to progress, you will also need to determine your main objectives and goals. It is crucial to consider carefully why you have decided to do this in the first place and when you will consider the whole venture successful. Like any other business idea, you will need a set of KPIs to be able to measure your performance and progress along the way.