Top Tips For A Strong SEO Strategy

We’ve all read the articles telling us that SEO is dead and we should be looking at other ways to promote our businesses online. The truth lies somewhere in the middle: yes, it’s becoming increasingly important to create high-quality content rather than playing the keywords numbers game.
But SEO is still an important part of your online marketing strategy – you just have to think about it in new ways.

Here, to give you some idea of what this might involve, are some of keys to successful SEO in today’s marketplace:

Headlines: You may have a well-written post, but it’s useless if the headline doesn’t make people click through to it. It has to strike the right balance between being interesting and truthful at the same time: people are getting more savvy about click-bait headlines these days so if they go through to a link and the article isn’t actually about what the headline suggests it is they will quickly navigate away from the page. So pick the most salient points, make the headline snappy, clever if possible and ensure the phrase appeals to your target audience.

Original Content: SEO is no longer just about getting any content at all up there as long as it contains your keywords: the aim is to create original, engaging and entertaining content. Remember that to build your brand you want people to share your posts and they won’t do this is if they’re read it all a thousand times before. Thinks of new ways to present your information, use images and present answers to common problems your target audience may have. That’s the way to get a post to go viral.

Inbound Links: Creating your own content is important, but you should also have plenty of other tools in your online marketing arsenal. Bear in mind that there are plenty of other ways to get inbound links to your site and you should be exploring these. Guest blogging has been a popular thing to do in recent years, although you need to be picky and find someone who adds value to your brand. You can also try using content delivery networks such as Taboola, which can also be instrumental in bringing in more traffic. For those who aren’t familiar with the term, this is a kind of automated service that places your content on sites that reach your target audience. Some companies like to share content with links to their site on community platforms such as Reddit.

How To Save Time In Online Marketing

There is only so much time in the working day and most companies – especially smaller ones – have limited resources to spend on online marketing. But nobody could deny that it’s a vital part of business development today so the most logical thing to do is employ some time-saving methods. You don’t have to spend hours and hours a day to implement an effective marketing strategy.

Here are some things to bear in mind:

Automate: You may think it’s cheaper to try to do everything manually rather than invest in software, but you may be pleasantly surprised to find out how affordable it can actually be – particularly when you factor in the savings to your manpower. To give just one example, if you invest in software for essential weekly and monthly market reports to be generated you will soon notice the difference. Many software programmes can even compile lead generation reports and carry out competitor analysis.

Hold Onto Customers: It’s no secret that it takes far less time to develop ways of building up long-term customer relationships than to start from scratch every time. There are many ways you can ensure clients don’t stray: for example, send them regular emails with special offers tailored to their individual needs, or surprise them now and then with free gifts. Also, make sure your website is always easy to navigate and works perfectly so customers have a positive experience every time they come back to buy something.

Organise: When you’re running a business there are so many different balls to be kept in the air that sometimes communication between your marketing department and other areas can break down. This is a problem, because in order for your online marketing strategy to be effective, everyone in the company has to know what is going on so they can promote your key objectives. The best way to keep things organised today is to use Google Drive, which allows documents to be viewed and edited from multiple devices. Even if you are on the move you can keep an eye on what’s going on and everybody else can stay up-to-date too.

Updating Content: To keep your online marketing strategy fresh it is essential that you keep updating the content of your website on a regular basis. But sourcing content can be time-consuming so you need to come up with a workable system. There are platforms available, such as Buzzsumo, with tools to help you find the most popular content and highlight influencers on social media sites. Well worth investing in if you want to stay ahead of the trends when it comes to content generation but don’t have much time to invest in it.