Most marketing consultants will agree that a sales letter is a great way for a company to get their foot in the door of potential clients. A sales letter can serve as an introduction, or be used like a newsletter that announces new developments to current customers.
Many business owners are not confident in their writing ability. One way to get over this fear is to decide what you want to say. Verbalise it first, then a marketing consultant can take your ideas and put them on paper, or in the content of a web page or email message.
Here are some tips to help you get started with a sales letter for your company.
First Things First
Perhaps the most important parts of the sales letter are the subject line, greeting, and opening. These are the first three things a customer, or potential customer will see when they receive your message.
Think carefully about the subject line for an Email message. These days, so many people are inundated with spam they tend to pick and choose which messages even get opened. Make sure your subject line provokes immediate interest. Ensure that it states succinctly how the body of the message is going to benefit them. You might want to offer something discounted or even free in order to grab the reader’s attention.
The greeting should be personalised, if at all possible. A generic address is a sure way to sound amateur and immediately indicate to the reader that this is a form letter.
The opening of your letter comes next. If you are sending the sales letter via Email, remember that many people use the preview pane included in their Email program so they will see the header even if they don’t open the message. Again, the idea is to make it attention-getting and eye-catching. It is appropriate to use colour here and perhaps a simple graphic.
The Body
Once you’ve attracted a potential client’s attention, don’t lose it by making your sales letter a blatant pitch. Make it friendly, informal, and interesting. You might want to consider including a story from a satisfied customer as a way to keep the recipient reading on. This also shows them how your product or service can benefit them.
Keep the text simple. Avoid using long or complex sentences or big words; neither do you want to use industry-specific jargon that might not be understood. Your sales letter needs to be easy and quick to read.
The Ending
The last paragraph should include a short summary of the content of the sales letter. Always include a “call to action”. Ensure there is a link to your website and all forms of contact, from telephone number to Email address to physical address. You do not want to make it hard for potential clients to get hold of you. Put your name at the end so it is apparent the letter is coming from an actual person.
You may want to consider including a printable coupon, or a link to a discount offer. This is a direct call to action which should result in furthering the reader’s interest. If you are mailing the letter, include a coupon or brochure that the recipient can keep.
Remember that a marketing consultant can help you with this process. If you’ve already spent too much time writing and rewriting and are still not satisfied with your sales letter, then call a professional for help. Marketing consultants can also be of benefit by obtaining mailing lists and sending out the professional sales letter in a manner that will be most effective for your business.
Saturday 6 June 2009
Monday 11 May 2009
Cheap Business Marketing: Blogging
Does your business marketing plan include blogging as part of your initiatives? If it does not, then you may be missing out on one of the easiest, cheapest ways of marketing your products or services.
Blogging (derived from the words “web log”) is quickly becoming the most preferred form of marketing for any variety of businesses.
Why Blogging Works
You might wonder why or how it can be so successful yet cost so little as far as time and money.
The answer is that blogging provides a means of social interaction with a customer you will never see face to face – the online shopper. These days, more and more consumers buy their products, and even services, from the internet. They are savvy computer users and know how to find what they want or need on the World Wide Web.
The only way a business can effectively reach them is to provide content on the internet that consumers will want to read. This is a very basic, simple concept. And it works.
What to Post
Your blog is like a sales brochure. But beware writing content that appears like a blatant sales pitch. Most people will shy away from anything overtly pushy.
In that same regard, ensure that your blogging site is professional. Do not use flashing stars or other over-the-top flash animation graphics. Your blog should reflect your brand, as outlined in your business marketing plan.
Decide where you will post your content. You have a couple options. You can create your own blog as a page on your website, or you can join a social networking site and update blog posts there. The best business marketing approach combines these two options and ensures you will reach the maximum number of possible customers. There will certainly be at least one social networking site that attracts your target market.
Give consumers information they want, or need. For instance, if your company sells lawn care products, then perhaps your blog posts could revolve around topics like when to plant grass and how to easily maintain it. In this way, you are giving out free advice, but also promoting your products in a subtle manner.
This is also a key component in ensuring that visitors come back time and again. You must post content regularly so that consumers can expect to find new and useful information often.
Blogging is a great business marketing tool. It costs only the initial annual fee to purchase the URL (do not utilise a free blogging account), and then time to create and post the content. What you receive in return will be increased interest, qualified sales leads, and hopefully, an increase in sales.
Blogging (derived from the words “web log”) is quickly becoming the most preferred form of marketing for any variety of businesses.
Why Blogging Works
You might wonder why or how it can be so successful yet cost so little as far as time and money.
The answer is that blogging provides a means of social interaction with a customer you will never see face to face – the online shopper. These days, more and more consumers buy their products, and even services, from the internet. They are savvy computer users and know how to find what they want or need on the World Wide Web.
The only way a business can effectively reach them is to provide content on the internet that consumers will want to read. This is a very basic, simple concept. And it works.
What to Post
Your blog is like a sales brochure. But beware writing content that appears like a blatant sales pitch. Most people will shy away from anything overtly pushy.
In that same regard, ensure that your blogging site is professional. Do not use flashing stars or other over-the-top flash animation graphics. Your blog should reflect your brand, as outlined in your business marketing plan.
Decide where you will post your content. You have a couple options. You can create your own blog as a page on your website, or you can join a social networking site and update blog posts there. The best business marketing approach combines these two options and ensures you will reach the maximum number of possible customers. There will certainly be at least one social networking site that attracts your target market.
Give consumers information they want, or need. For instance, if your company sells lawn care products, then perhaps your blog posts could revolve around topics like when to plant grass and how to easily maintain it. In this way, you are giving out free advice, but also promoting your products in a subtle manner.
This is also a key component in ensuring that visitors come back time and again. You must post content regularly so that consumers can expect to find new and useful information often.
Blogging is a great business marketing tool. It costs only the initial annual fee to purchase the URL (do not utilise a free blogging account), and then time to create and post the content. What you receive in return will be increased interest, qualified sales leads, and hopefully, an increase in sales.
Sunday 19 April 2009
Learning English during the summer holidays
Coming to England and learning English during the holiday is a great way to brush up on your English speaking and reading skills. Coming to the Midlands Academy of Business and Technology brings lots of benefits, not only is the academy a licensed and accredited learning center for international students, but it is near to a number of famous UK tourist attractions in the Midlands, including Stratford upon Avon and Warwick.
During term time the academy teaches and prepares international students from all over the world for UK university places through our renowned and successful University Foundation Courses. Part of our teaching involves teaching English as a foreign language. (EFL or EAL) Our teachers are experienced and able to teach and improve the English skills of classes of beginners in the English language as well as accomplished English speakers.
During term time the academy teaches and prepares international students from all over the world for UK university places through our renowned and successful University Foundation Courses. Part of our teaching involves teaching English as a foreign language. (EFL or EAL) Our teachers are experienced and able to teach and improve the English skills of classes of beginners in the English language as well as accomplished English speakers.
Property Management Services
Property letting can be complicated. Finding tenants, dealing with all the legal paper work and collecting rents can make the whole thought of property investment not such a good idea.
When you let you’re a property to a tenant, you need to have an agreement for this tenancy. This is called an assured shorthold tenancy. This agreement means you have the guaranteed right to get your home back after six months, if you need it. You can charge a market rent and you can get your property back if the tenant owes you at least two months or eight weeks rent. How long an assured tenancy lasts is really up to you, you can agree for a set period or you can leave it open ended.
To get your property back, you can end the tenancy at any time after six months, providing the fixed term you have agreed has ended. You will need to give your tenant two months’ written notice. There are instances when you can end your tenancy agreement at any time, these included rent arrears, anti social behavior and damage to your property by your tenant.
Just some of the above is why people prefer to use a property management agency. A recent client is Nuneaton property management agency Homes2Let East Midlands Ltd, from their office in Nuneaton they cover the whole of the midlands including Coventry, Leicester, Derby, Hinckley and Nottingham. Not only do they find tenants for you, they do all the administration and collect rents all for a 6% management fee.
Home2Let covers the whole of the Midland’s region and has a proven working system to acquire tenants, in fact is has no vacant property at the moment. If you are thinking about letting property then Warwickshire letting agency Home2Let could be the perfect agency for you.
To find out more please visit their website www.home2letinfo.co.uk
When you let you’re a property to a tenant, you need to have an agreement for this tenancy. This is called an assured shorthold tenancy. This agreement means you have the guaranteed right to get your home back after six months, if you need it. You can charge a market rent and you can get your property back if the tenant owes you at least two months or eight weeks rent. How long an assured tenancy lasts is really up to you, you can agree for a set period or you can leave it open ended.
To get your property back, you can end the tenancy at any time after six months, providing the fixed term you have agreed has ended. You will need to give your tenant two months’ written notice. There are instances when you can end your tenancy agreement at any time, these included rent arrears, anti social behavior and damage to your property by your tenant.
Just some of the above is why people prefer to use a property management agency. A recent client is Nuneaton property management agency Homes2Let East Midlands Ltd, from their office in Nuneaton they cover the whole of the midlands including Coventry, Leicester, Derby, Hinckley and Nottingham. Not only do they find tenants for you, they do all the administration and collect rents all for a 6% management fee.
Home2Let covers the whole of the Midland’s region and has a proven working system to acquire tenants, in fact is has no vacant property at the moment. If you are thinking about letting property then Warwickshire letting agency Home2Let could be the perfect agency for you.
To find out more please visit their website www.home2letinfo.co.uk
Subscribe to:
Posts (Atom)
Posts
