Internet Marketing Companies Can Help Your Business Soar To New Heights

Internet marketing companies – they’re all pretty much alike aren’t they? They all offer the same services: Search Engine Optimisation . . . Pay Per Click . . . Social Media Marketing . . . Website design . . .


While it’s true that many Internet marketing companies do provide similar options in terms of the range of services offered, the results of their marketing efforts can vary dramatically according to the competencies of the ‘experts’ concerned. With the upshot being that you may not always feel you are getting value for money.

This can lead you to believe that throwing your budget at Internet consultancy services is a complete waste of money.

We hear it all the time in the media: “PPC doesn’t work, Social Media is too difficult to get to grips with and as for SEO – well it could take me years to get anywhere in the ‘organic’ search listings.”

None of which is true . . . providing you know what you are doing.

When looking to work with Internet marketing companies, it’s vital to weed out the ‘can dos’ from the ‘cannots.’

An expert Internet marketing company will look closely at your marketing plan, (or put one together for you if yours is out of date), and create a plan of action that will help you get where you want to be as quickly and as economically as possible.

Where the ‘can dos’ among Internet marketing companies really earn their corn is in the quality of the leads they generate. In other words, the number of qualified buyers that are sent to your website on a daily basis.

Because it doesn’t matter one jot if 500 people visit your website every single day, if none of them are in a position to buy from you. In fact, you could be wasting your valuable time trying to engage with people who have no inclination of buying from you. Ever. Higher volumes of traffic don’t necessarily indicate a greater ratio of buyer conversions.

So how can you ensure your business has the best chance of succeeding in the Internet jungle?

Your chosen Internet marketing consultant will devise precisely the right strategy to attract the kinds of people your business is aiming at. People you can convert into satisfied and loyal customers, who will stay with you for years. And they’ll tell their friends about the exceptional service they can expect from a great company like yours.

An Internet Marketing Consultant Can Send Your Business Mobile

Want to know something your competitors don’t?


Want a larger audience for your products and services?

Want to go mobile with your business advertising?

You may be aware of the quiet revolution that is mobile marketing. So why quiet?

Well, although many of us currently use mobile devices to access the Internet every single day, the potential remains relatively untapped in terms of marketing brands, goods and services.

This is great news for someone like you who can recognise the enormous advantages of mobile marketing and is prepared to take action, before the competition wakes up to this exciting phenomenon.

So apart from the relative lack of competition, what are the benefits of mobile advertising?

Huge Audience

Unlike with traditional forms of advertising such as print, TV, or radio ads, which your target audience could easily miss, millions of mobile subscribers could potentially view your marketing content every day.

Pinpoint Targeting

Whereas someone may not open an email for several days (if at all), mobile marketing means that your communication will reach your target audience exactly at the right time and date you want them to.

Multiple Marketing Strategies

Just like with Internet marketing, mobile marketing offers a host of different possibilities for reaching your target audience. You could use text messaging, click-to-call ads, mobile display, paid search advertising, organic search advertising, click-to-map ads – just a few of the many advertising options you could use to target customers.

Niche Segmentation

Mobile marketing allows you to target specific groups of people according to set criteria. This can enable companies who want to channel their products or services to a narrow group of people, to do so, thus ensuring that the advertisements are highly relevant to their audience and thereby increasing the likelihood of a positive response.

Many companies are yet to recognise the incredible reach-power and sales potential of mobile advertising, which is fantastic news for savvy business owners like you. Now is a really good time to get in on the act and steal a march on your competitors, before they know what’s hit them.

Your professional internet marketing consultant will generate a bespoke mobile marketing campaign that will put your company at the forefront of your target audience’s mind and create a buzz around your brand that gets people talking.

Is Your Website Costing You Customers?

You might have a superb business model with bags of money-making potential, but if your website isn’t up to scratch it could be costing you vital custom. Perhaps you could do with some help from an experienced Internet marketing consultant.


Although it’s considered something of a necessity for businesses these days to have a web presence, having an ugly or dysfunctional website can be worse than no website at all.

Just imagine for a moment that your website exists as a bricks and mortar shop. What if your shop front was run down, with paint peeling everywhere? You could have the most tremendous products inside, but it’s all to no avail if nobody comes through your door.

Here are several of the worst offenders:

Bad design

To a degree, design is a subjective thing defined by individual taste. It can also be dictated by the type of industry you are in. Generally speaking, the more conservative your industry, the more sober your website is expected to be, whether we like it or not.

Websites with colours that clash are a no-no, flashing images can be disturbing to some people and as for poor quality images or clip art – let’s not even go there.

Lack of quality content

Too many businesses think it’s enough to fill their website with content from a brochure say, rather than specifically-written, high quality content that will engage and involve their visitors. Is your content enticing enough? And does it contain a ‘call to action’ where you prompt your reader on what to do next?

On average, your visitors will look at four websites before making a purchasing decision. Inviting them to ask for a free quotation or consultation could be the difference between them contacting you, or a competitor.

Aiming At The Wrong Market

Your web designer should have installed an analytics programme which means you can track and monitor the visitors to your website. How often do you check the data produced? Hopefully, at regular intervals, because you could find that the keywords used by visitors who arrive at your website are not the same ones you were expecting when the website was commissioned. This is because sometimes your online market can differ from your offline market.

This valuable information can help you make sure that the keywords you use in your content remain in alignment with your goals. Also, uncovering the keywords used by your visitors can prove a great help when planning future online marketing campaigns.

If you need some help getting your website into shape, or building a new one, then try asking some Internet marketing consultants.

Using the Internet for your Small Business Marketing

If you have a small business then creating a successful marketing campaign is vital to your success. This article will give you some of the most popular ways to use the internet to assist you with this.


If you want to make your business successful then having a presence on the internet is absolutely vital. There are a number of ways that you can approach this and you can choose to use as many as you wish to really increase exposure for your business.

It is however still worth remembering that as effective as online marketing can be, you may still need to consider methods of small business marketing offline as well. By using both methods in the right way you will be able to get word of your business out to a huge number of people around the world.

Using Social Networks

You cannot get away from the many social network sites that exist online; with perhaps the biggest and most popular being Twitter and Facebook. These days they are becoming used more and more as a way of marketing businesses. With so many people using these sites you are guaranteed a huge audience to help you promote your services and/or the products that you sell. Once people are aware of who you are they can search for you and then receive your updates and news of deals or events on their feed as you post them. This is a great way to keep your business fresh in people’s minds. By following your business your page will appear on their profile which means that you may also attract their friends.

Remember that you need to create updates on a regular basis and communicate with those following to keep them interested. Many choose to offer special promotions or discounts just to those who follow them as an added incentive! Just be sure not to be seen as ‘spamming’ as this can really put people off if they are constantly receiving updates from you; they may even choose to leave your Facebook page.

Using Blogs

Another great platform for you to concentrate your small business marketing is creating a blog. This gives you a way to explain to others what it is you do and let them see how your business works and what products or services you are working on. Blogs are proving really popular these days and many people have one of their own which allows them to then follow others. By doing so they will be able to see when you have created a new post which means that you do not have to constantly contact people directly. Be sure to include pictures and perhaps even videos to keep your content interesting and appealing.