Saturday, 22 January 2011

Let a Marketing Consultancy Help You Discover Your Brand

A marketing consultancy firm can help you discover your brand and get it out to your clients and potential clients. A brand is the way you represent yourself to the public. Celebrities and large corporations work hard to brand themselves and gain recognition. But you don't need to be a celebrity or work for a large corporation in order to create a personal brand that clients recognise. You simply need to know how to take advantage of the web, social networking and carry your brand over onto business cards, and other pen and paper type business products. A consultant can help you create, design, and analyze your brand to make it the most effective brand for your business.

Creating the Brand

This is the area where most professionals need the most help. Branding takes a little more work now than a few years ago. Branding has become more competitive and requires that you find a niche in order to make a noticeable brand. Whether you run an online business or work for a corporation, you can find a niche that covers your area of expertise. A marketing consultancy will be able to work with you to narrow down exactly what your area of expertise is and how to best brand it for your clients.

If you specialise in web design, your consultant can help you create a logo and a design that emphasises your web design niche and market it to clients. If you're a realtor who specialises in a certain kind of seller, your consultant can help you market your brand and logo. The same is true for any professional area of expertise. Once the brand is created, you will work to market it and get your name out there. Beyond marketing collateral, you'll want a specialist who helps you with messaging as well!

Portfolios and Online Networking

The invention of online networking sites has taken branding to a whole new level. Now you can create a hard copy portfolio of your previous work to show potential clients and an online portfolio to showcase to interested clients who find your website or professional profile online. Your marketing consultant can advise you on the best sites to join and how to best market your brand through blogs, profile updates, or a personal website.

Many professionals and entrepreneurs who are trying to brand themselves don't realise that everything they post online is available to potential clients with a quick search. This is where the watchful eye of a marketing consultant comes in handy, since they can perform a quick search and recommend steps to take to clean up a messy or potentially damaging online reputation. No matter how you choose to brand yourself, working with a marketing consultancy can help you improve your brand and gain clients.

Marketing Consultancy is a Must For Every Business

Marketing consultancy services can benefit every business, regardless of its size and industry classification. Without the help of marketing professionals, a business is essentially selling itself short and typically at greater risk of not living up to its highest profit potential. With a majority of all businesses, profit is the name of the game.

Consultants understand that every business is unique. Therefore, they work with every client on an individual basis to help them meet individual goals and objectives.

Since an Internet presence is now almost as important as establishing a good relationship with brick-and-mortar based customers, these marketing firms are well versed in online marketing strategies as well.

Looking Into the Future

A good marketing consultancy firm doesn't proceed with creating a plan without asking the business owner to look into the future and determine where they want to be within a certain timeframe. The best results are achieved when a marketing plan is based on long-term goals instead of just the immediate future.

At this point, if the same business owner has never really taken the time to realise his future business goals the consultant will be there to make suggestions and help develop the best plan possible.

A Major Benefit

A major benefit, perhaps the most important one, of this type of consultancy is the fact that business owners can concentrate on other aspects of their business while the consultant continues to develop and execute their marketing plan.

This is especially beneficial to new business owners who do not know the "ins and outs" of business related-marketing. It is much more practical and economical in the long run to have a professional take on the job so you can focus on your own core strengths.

Starting a new business is typically very stressful. Hiring a marketing consultant or consultancy firm is an excellent way to reduce some of that stress and help to ensure that the business is essentially on the right track, from day one.

Choosing the Right Firm

Choosing the right firm probably will not happen overnight. To be successful, marketing strategies cannot be taken lightly or put off until another time. Because there are many firms to choose from, this task may seem somewhat daunting. However, there is no reason to put it off. A professional firm will never have a problem sharing their portfolio or success stories with any business that inquires. Armed with this information, deciding on the best marketing company will typically be a much easier process.

Saturday, 15 January 2011

Your Internet Marketing Consultant Needs to Be More Than A Motivational Speaker

Have you been searching for help with your online marketing? You may be wise to hire a skilled consultant who can help you unleash the true power of the web. Skills are important and internet marketing consultants should know their stuff. They can often articulate themselves well. But they need to do more than just "sell" you on what they can do for your marketing efforts. An internet marketing consultant needs to be able to demonstrate their expertise and show you real results as well.

Hiring the right person or company to help you with your website advertising and sales strategy is important. You want your business to grow and you want to receive a great return on whatever investment you need to make. Neither the most expensive nor the most inexpensive consultancy firm is necessarily the right firm for your goals, though. Take the time to find the right person for the job by being certain that they'll deliver more than a motivational speech about how wonderful it is to undertake an online marketing campaign. Fab that the consultant talks the talk; but can they walk the walk?

Online and Business Expertise

What sort of internet marketing expertise does this consultant have? Do they seem to know what they're talking about? Are they using cutting edge techniques for areas such as: article marketing, on page optimisation, off page optimisation, and web design? What's their business expertise like? Have they got any familiarity with a company such as yours?

Demonstrated Results

Does the internet marketing consultant have positive testimonials and a portfolio of work that shows that they can do what they say they're capable of doing? When it comes to spending money and to putting your business in the hands of someone else, you'll want to see case studies.

Guarantees

No internet marketing consultant can realistically guarantee the "moon", especially with unpredictable and uncontrollable factors in internet marketing but guaranteed satisfaction, increased search engine rankings, and demonstrable results are essential.

When choosing your consultant, you'll want to know that they know their stuff. You'll also want to feel good about their communication style. Motivational isn't bad but promises shouldn't be empty ones. The wrong online marketing approach could fall flat and result in a waste of your money. Or, even worse, it could result in harmful damage to your website's rankings and your company's reputation with customers and with search engines.

The right approach is important. A successful internet marketing consultant will work within the parameters of search engine guidelines and will work with both your business and your customers' best interests in mind. Have you been searching for help with your online marketing? You may be wise to hire a skilled consultant who can help you unleash the true power of the web. Skills are important and internet marketing consultants should know their stuff. They can often articulate themselves well. But they need to do more than just "sell" you on what they can do for your marketing efforts. An internet marketing consultant needs to be able to demonstrate their expertise and show you real results as well.

Hiring the right person or company to help you with your website advertising and sales strategy is important. You want your business to grow and you want to receive a great return on whatever investment you need to make. Neither the most expensive nor the most inexpensive consultancy firm is necessarily the right firm for your goals, though. Take the time to find the right person for the job by being certain that they'll deliver more than a motivational speech about how wonderful it is to undertake an online marketing campaign. Fab that the consultant talks the talk; but can they walk the walk?

Online and Business Expertise


What sort of internet marketing expertise does this consultant have? Do they seem to know what they're talking about? Are they using cutting edge techniques for areas such as: article marketing, on page optimisation, off page optimisation, and web design? What's their business expertise like? Have they got any familiarity with a company such as yours?

Demonstrated Results

Does the internet marketing consultant have positive testimonials and a portfolio of work that shows that they can do what they say they're capable of doing? When it comes to spending money and to putting your business in the hands of someone else, you'll want to see case studies.

Guarantees

No internet marketing consultant can realistically guarantee the "moon", especially with unpredictable and uncontrollable factors in internet marketing but guaranteed satisfaction, increased search engine rankings, and demonstrable results are essential.

When choosing your consultant, you'll want to know that they know their stuff. You'll also want to feel good about their communication style. Motivational isn't bad but promises shouldn't be empty ones. The wrong online marketing approach could fall flat and result in a waste of your money. Or, even worse, it could result in harmful damage to your website's rankings and your company's reputation with customers and with search engines.

The right approach is important. A successful internet marketing consultant will work within the parameters of search engine guidelines and will work with both your business and your customers' best interests in mind.

Online Vs Offline Marketing - Should You Be Doing Both?

Are you interested in making a splash with your marketing efforts? Are you wondering where to concentrate your efforts between online marketing and offline marketing? It's important to do both online and offline campaigns. But your unique business model and your goals impact where you should concentrate the majority of your efforts and your advertising budget. The biggest 'bang' for your buck may happen online, though so don't discount the potential of the Internet. This all depends on your business.

How will you stack up against competitors? What will be required for you to grow your business/ Your strategy should depend on a number of factors and one of those should be your niche market and your geographical area. If you're a small local business in a rural part of the country, you may want to focus your efforts more locally, through print advertising, radio announcements, television, and direct mail. The web can be advantageous anyway. Sure, you'll grab attention through coupons and flyers but many people looking for whatever it is that you sell will probably look online to help them decide who to call / where to go, etc. This can be especially important when trying to grow or when trying to penetrate a market that's served by an established competitor.

One of the great things about online marketing is that you can quite easily measure total cost of ownership and return on investment. Traditional campaigns can take months to measure but internet campaigns can take little to no time to see how they're working out. The internet can have more longevity as well. Spending money on a campaign could pay dividends now and dividends on an ongoing basis where print marketing can have a much shorter shelf life.

As a business owner, you'll want to spread your efforts out over multiple mediums. Email marketing, print advertising, direct mail, search engine optimisation, article marketing, press releases, blogging, social marketing, and other areas can all contribute toward your success.

If you're not sure where to start or don't have the cycles to manage this on your own, consider seeking help of a consultant. Look to a marketing consultant who can help with both online and offline strategies.

Some consultants have expertise primarily offline but some consultants have expertise in both the web and the brick and mortar world. Be sure to work with someone who will listen to you and who can show you measurable return on your investment.