B2B Marketing Statistics you Need to Know

With more online businesses than ever before competing in the B2B space, gaining a competitive edge is the ultimate challenge. On the plus side, recent studies have illustrated exactly what’s needed to stand out from the crowd.

Specifically, a series of statistics from Forrester, Google, Digital Commerce 360, Growth Point, HubSpot and Bizible have brought some interesting findings to light. Anyone looking to succeed in the B2B space would be wise to take note of the following:

Nine out of 10 B2B customers begin with a search

Firstly, evidence suggests that around 90% of customers in the B2B space use search engines when sourcing products and services. This in turn suggesting that SEO strategies should be given the highest possible priority by those looking to get ahead.

B2B customers make multiple searches before going ahead

Specifically, the average B2B customer carries out a full 12 searches, before making their final decision and engaging with one specific website. Those in the B2B space almost always going the extra mile to compare options and find the best deal.

Multiple brands are considered before each purchase

Again, approximately 90% of B2B customers research up to seven different online businesses, before going ahead and making a purchase. Along with being found in the first place therefore, this highlights the importance of delivering the highest-value user experience possible. While at the same time, differentiating yourself from your competitors.

B2B customers research offline purchases online

Even when B2B customers plan offline purchases, around 75% conduct the vast majority of their research online. Providing as much information as possible to highlight the value of your offer being the key to closing the sale.

Telephone is the preferred communication channel

Incredibly, more than 90% of all customer interactions in the B2B space take place via telephone. That according to Salseforce, highlighting the importance of high-quality telephone service provision at all times. This differs from the B2C space, where live-chat is fast becoming the preferred communication channel among modern consumers.

Callers convert more quickly than web leads

Furthering the relevance of the points above, Forrester reports that B2B calls result in 30% faster conversions than standard web leads. This suggests that an investment in B2B telephone marketing could drive a faster profit than some traditional web marketing channels.

Direct calls are highly influential

Last up, telephone calls in the United States alone are expected to influence consumer spending worth more than $1 trillion this year. Some demographics may have switched to more modern communication channels, but direct calls are still where it’s at in the B2B space.

Just a handful of interesting statistics to highlight of what’s going on in the B2B space right now. Particularly in an era of such heavy competition, taking into account statistics like these could be instrumental in gaining a competitive edge.

Study Highlights Gen Z’s Retail Preferences and Expectations

Just for the record, Generation Z applies to anyone born from the mid-1990s to the early 2000s…in case you wondered!

While much of the world continues to focus on Millennials, a recent study carried out by Marketing Dive highlighted the expectations and preferences of Generation Z. At least, in terms of retailers and brands in general, from whom it seems they expect quite a lot! 

This is a generation that’s made it clear on countless occasions that they prefer experiences to products. There are all about engagement and the overall experience, rather than simply buying whatever’s cheapest or most readily available. In terms of online shopping, they show huge preference to product recommendations and reviews, mobile optimised websites, free shipping, simplified returns processes and access to coupon codes. All the kinds of things retailers should be taking note of, if looking to attract, engage and retain Gen Z audiences.

One of the most interesting findings of the study is the apparent revelation that Gen Z doesn’t hate mass-marketing to the same extent as other generations. Just as long as the ads in question are of relevance and provide value, almost 50% of Gen Z consumers appreciate the informative nature of the ads in question. So it’s hardly surprising that around 44% expect the ads they encountered to be relevant, or pay them no mind whatsoever.

In particular, they show greatest preference to ads in reference to products or services they either purchased or browsed previously, which may provide them with some kind of reminder or discount code to incentivise their conversion. Once again, food for thought for anyone working in digital marketing.

Another interesting finding clearly illustrates the fact that the High Street is by no means dead and buried. Quite the contrary, as a huge 80% of Gen Z consumers stated that they genuinely enjoy the opportunity to shop in physical stores when time permits. Nevertheless, 75% tend to do most of their shopping online, due to simple accessibility and convenience. Despite the fact that 65% stated that they prefer to physically examine and inspect products before buying them, they still make most of their purchases online.

When Gen Z consumers decide to hit the High Street, almost 70% use their mobile devices to research products and services, before going ahead and purchasing them from the respective store. As for motivating factors on the High Street, Gen Z shoppers were found to respond particularly strongly to creative displays, unique merchandise, attractive store design and the ability to try out products and services before making purchases.

Back with online retail, almost 40% of this enormous and lucrative demographic believe it’s often difficult to find what they need on the web. In addition, around 35% stated that they are still somewhat uncomfortable buying products online. They’ve become accustomed to online retail in general, though don’t necessarily trust online retailers and will typically compare the products of at least a handful of sites, before making any final purchase decisions.

Popular Blog Ideas for Your New Business Venture

It’s no secret that blogging has the potential to be an incredibly lucrative business venture. All over the world, bloggers in growing numbers are asking and receiving huge sums of cash as influencers, having earned extensive and dedicated audiences.

Technically speaking, most people could achieve at least some kind of success with their own personal blog. After all, we’re all experts at something…right?

The secret to coming up with a great idea for a new blog lies in two things. The first of which being to focus on something you know and are passionate about, the second being to focus on a subject of interest to other people.

A difficult balancing act to pull off?

Perhaps not, as there are more diverse and wide-reaching subjects of interest to the masses these days than ever before. So if you’re looking to start a blog business venture and need a little inspiration, here’s quick rundown of just a few of the most popular web topics you might like to consider:

1. Self-improvement. 

 Any advice and guidance you could offer those looking to improve themselves, both in professional and private capacities alike.

2. Health & Fitness for Busy People. 

Why not base your blog on the kinds of simple, effective and workable health and fitness strategies that suit those with very little time on their hands?

3. Languages. 

 If you speak a foreign language even to a relatively modest extent, you could start a blog to help those interested in picking up the basics.

4. Budget Travel. 

Everybody loves travelling and the vast majority of travellers prefer to do so for the lowest price possible. Why not share all those budget travel tips and tricks you’ve come up with over the years?

5. Dining Out. 

 If you’re the type that likes to eat out on a regular basis, why restrict your comments and recommendations to other sites like TripAdvisor? There’s nothing to stop you starting your own site/blog that could become the next big thing.

6. Recipes. 

The key to success if looking to share recipes lies in offering something different. Or at least, something with a very specific focus. Meals for under £3, dishes that exclude certain ingredients, cooking for fussy kids in less than 15 minutes and so on.

7. How-to Hacks. 

 Simple guides and tutorials covering everyday tasks and projects are spectacularly popular these days. So why not share your own unique and innovative ways of getting things done with other people?

8. Relationships. 

 Likewise, millions of people from all over the world turn to the web every day for advice and guidance on various relationship issues. Whether serious, light hearted or downright hysterical, surely you’ve plenty of words of wisdom to share!

9. Music. 

 Share your thoughts, reviews, recommendations and so on to those with similar tastes in music to your own. Or perhaps go one step further and base your blog around playing musical instruments, production, editing and so on.

10. Sports.

Last but not least, if you can bring your own unique voice, tone and style to a dedicated sports blog, you could be golden. Which technically should be relatively easy – just as long as you focus on a sport or activity of any kind you are genuinely passionate about!

 

A Roundup of Some Key Digital Marketing Statistics

It’s been awhile since we shared a roundup of digital marketing statistics. So, what better time than right now to do just that?

During an interesting couple of weeks, we’ve learned a lot about influencers, mobile apps and automation. The most important and surprising statistics we’ve come across being as follows:

Influencers Are Not Trusted by 96% of People

Slowly but surely, we could be seeing the demise of the influencers as we’ve come to know them. According to the results of a recent study carried out by YouGov and Grey London, just 4% of Brits said that they trust the information and advice of influencers. 17% of social media users reported encountering inaccurate or misleading content online, while 48% said they don’t trust the accuracy or honesty of celebrities’ profiles. There’s still plenty of trust for reviews and recommendations from friends and family – third-party influencers being an entirely different story.

Over a Million Knowledge-Based Jobs at Risk

Forrester’s 2020 Predictions report has painted a somewhat gloomy picture of the future of knowledge-based jobs. Specifically, they believe that more than a million knowledge-based human roles will be replaced by an automated hardware and software next year alone. The report also suggested that quality assurance roles in customer contact centres could be cut by as much as 40%, replaced again by automated hardware and software.

Print is Now the Third Biggest Ad Channel

It’s been a long time coming, but social media has finally overtaken print to become the third biggest ad channel. That’s according to Zenith’s latest ‘Advertising Expenditure Forecasts’ report, which predicts a further 20% social media spend this year to hit a whopping $84 billion. By contrast, total print ad spending is expected to decrease by 6% to $69 billion.

Gen Z Loves Snapchat, Wish and Twitch

Unsurprisingly, it’s now estimated that 98% of Gen Z now carries a smartphone. In addition, they also spend an average of 3.7 hours each month on the four biggest non-gaming apps listed above. Though what’s interesting is that they’re spending less time with each of these apps per session, but visiting them on a regular basis. On average, Gen Z members clock up 150 combined user sessions with these apps each month – that’s around 55% more than their older counterparts.

Satisfied Christmas Shoppers Are Surprisingly Loyal

Impress a Christmas shopper this year and they’re statistically more likely to convert when they visit your store next year. That’s according to a report published by Monetate, which found that satisfied Christmas shoppers who return to your store are twice as likely to convert as those visiting you for the first time. A statistic that underlines the importance of prioritising the satisfaction of every Christmas customer, rather than treating them as disposable ‘one-off’ shoppers.

Negativity Driving Social Media App Deletions

Last but not least, approximately one in every five young people has deleted a social media app due to negativity. The potential negative impact of social media is apparently been acknowledged and acted upon by more younger users than ever before. According to Mediacom, 18% of younger people have deleted one or more social media apps from the devices over the past year, while 13% said they have consciously reduced the amount of time they spend on social media apps.

The Four Biggest Ecommerce Changes You Can Expect In 2020

Every year brings its own unique shifts and changes to the online retail landscape. 2019 looks to be no exception to the rule, with a handful of ecommerce trends set to dominate the months ahead.

So whether you’re running an online business or are simply a spectator on the sidelines, here are the four biggest ecommerce shifts you can expect to see this year: 

Social Selling
First up, the key to success on the world’s leading social platforms has always been to avoid the hard-sell at all costs. And it still is, but this doesn’t mean that selling on social media isn’t an incredibly effective strategy for the savvy business. It’s the classic case of selling without selling - finding ways to promote your products, your services and your brand without resorting to the hard-sell. Images and videos showing your products in use, influencer recommendations, exclusive deals and discounts - there’s a lot you could be doing to promote your products subtly yet effectively on social media.

Multi-Channel Selling

It’s also worth remembering that today’s consumer doesn’t make purchases exclusively through one online channel. A recent survey has found that around 90% of consumers still shop offline, 45% use branded online stores, more than 75% have made purchases on Amazon and around 35% use eBay. This means that irrespective of the demographic you’re reaching out to, it simply makes sense to sell your products and/or services through a wide variety of channels. If you’re still selling your wares exclusively through your own website, it’s time to think about getting your eBay and Amazon stores up and running as quickly as possible.

Smarter Payment Processing

The simplicity and seamlessness of the payment process can be the ultimate deal-breaker for today’s consumer. They’ve made it right through to the final payment process, but it’s still spectacularly easy to lose them at this late stage. In fact, research suggests that of the 70% of shoppers who abandon their carts before making a purchase, the majority cite issues or inconveniences regarding the payment process. In this instance, ‘smarter’ payment processes means simplified, streamlined and accelerated payment processes. A checkout process with as few mandatory fields to fill in as possible and a variety of payment options to choose from.

Custom Packaging

Last but not least, consumers are placing heavier emphasis on the appeal of product packaging than ever before. Along with the elimination of unnecessary packaging and the exclusive use of recyclable/recycled materials, custom packaging is also making its mark. To such an extent that almost 70% of shoppers admit being impressed and engaged by brands that take their packaging seriously. If you lack resources to come up with your own custom packaging in-house, there are plenty of third-party specialists who can help.

What’s the Difference Between SEO and SEM?

Unfortunate as it may be, most of the 2 billion or so websites up and running right now attract little to no traffic. Shocking at first, but less so when considering that just a couple of major search engines direct around 95% of the web’s collective traffic.

So it’s really no surprise that competition for the top spots with Google and the like is ferocious. Climbing the rankings means implementing an effective marketing strategy, which brings two distinct options into the spotlight:

1. Search engine optimisation (SEO)

2. Search engine marketing (SEM)

Often confused as one and the same, SEO and SEM are in fact quite different. But if you’re serious about appearing prominently in the rankings, you’ll need to bring both into your digital strategy. 

SEO Vs SEM

In a nutshell, SEO refers to the activities and initiatives implemented to boost a website’s appeal in the eyes of the major search engines. By contrast, SEM refers to paid search advertising programmes, which most commonly manifest in the form of PPC advertising (pay-per-click).

Why is SEO important?

Taking a look at SEO first, search engine optimisation affects the extent to which visitors will find and visit your website organically. In this instance, ‘organic’ means you didn’t use any form of paid marketing, advertising or promotional materials of any kind to attract them. Instead, they found you ‘organically’ because you’re clearly the best match for their needs.

SEO is important because it is an ongoing strategy that boosts not only traffic volumes, but also brand recognition, authority in your niche and the potential to drive better conversion rates. Organic listings in the search page results attract exponentially more attention and interest than their paid counterparts, making SEO a must for small and large businesses alike.

What is SEM?

At the opposite side of the spectrum, search engine marketing is all about paying to have your ads positioned prominently at the top of the rankings. Rather than attempting to appeal to the major search engines by improving and optimising your website, you instead pay them to showcase your message in accordance with your chosen keywords and search terms.

SEM differs from search engine optimisation in that it has the capacity to deliver an immediate influx of traffic. The moment your ads go live, they begin directing traffic to your landing pages accordingly. This can therefore be ideal for generating an initial burst of interest in a new website, advertising a temporary promotion or introducing a new product.

On the downside, the benefits of PPC advertising are usually limited to the period during which the campaign is operational.

The Best of Both…

Essentially, therefore, you’re looking at a free and organic search strategy geared towards long-term benefits, alongside a paid initiative that can deliver near-immediate results. A strategic combination of both clearly represents the ideal approach for any business out to improve their exposure.

Why PPC and SEO Campaigns Should Be Run Simultaneously

It is common to come across a debate regarding which is better – PPC or SEO. In reality, you can do with bringing both of them into your marketing strategy.

But the question is still there – which one should you prioritise? For some businesses, it is a case of bringing an SEO marketing strategy underway, wait some time until it starts generating traffic and then move on to PPC. For other companies, it is the other way around.

Both PPC and SEO have the potential to generate Internet traffic in generous volumes. Nonetheless, anyone trying to maximise their ROI may want to consider running both SEO and PPC campaigns at the same time.

Here is why:

SEO Will Take Time

For starters, even an outstanding SEO strategy takes time to reach fruition. What is more, it’s fundamentally impossible to predict how much time it will take for an SEO strategy to reach a certain result. It will simply take as long as it takes. Meanwhile, there might be a little to no difference when it comes to the traffic your website is able to pull in.

By contrast, PPC is about immediate impact when you happen to need it most. Rather than sitting and waiting to see what happens, your PPC ads will be published both instantly and prominently. While your SEO marketing strategy is working hard to get the job done, your PPC ads deliver a steady and strong stream of traffic.

Paid Ads Will Appear More Prominently

No matter how great your SEO strategy is, you will always play second fiddle to the paid ads. In fact, you are unlikely to reach the top of the search rankings for the most popular keywords. It is important to bear in mind that above all else, Google is out there to make money – that’s a fact. This is precisely why Google gives those businesses who hand over cash priority in the search result listings.

With a PPC marketing campaign, you have the chance to position your ads at the very top of the search results page. If the best you are managing so far with your SEO campaign is tenth position, you may find PPC ads very useful for boosting the traffic to your page. That is also something that can help your SEO marketing strategy – Google considers page hits and visitor numbers into its indexation algorithms. So again, a combination of PPC and SEO wins the day.

Lessons Learned

Lastly, PPC campaigns could be used to learn important lessons for your SEO strategy, and vice versa. By monitoring their respective progress, you will tap into a world of invaluable data for the improvement of both campaigns.

Especially when it comes to keywords data and analytics, a PPC campaign could be worth its weight in gold. Google usually reserves the most valuable insights and data for those businesses willing to pay for it. Therefore, your PPC ads can teach you more about your business audience than your SEO strategy alone.

Summer 2019 - Online Marketing Statistics

The 2019 summer is already proving to be a fascinating period in the world of web marketing statistics. Or at least, fascinating if you are keeping up with the major topics like artificial intelligence, influencer marketing and the power of online video.

So here is a short summary of just a few revealing statistics from the past weeks that attracted our attention.

AI marketing is set to explode by 2022

A recent study by Forbes Insights and Quantcast suggests that online markets worldwide are planning significant investments in AI over the next few years. More specifically, around 535 of web marketers have the intention to spend more on AI in the next 4 years, while 17% intend to invest heavily in AI. More than half of those studied declared they had personally observed improvements to customer retention since introducing AI. Particularly when it comes to customer service, AI is dramatically transforming the way businesses improve their online user experience.

More children than ever before want to be influencers
The social media influencer as an idea didn’t even exist a few years ago. Nowadays, a study by Awin suggests that nearly 70% of children between 11 and 16 have aspirations to become social media influencers. Additionally, 155 of children have the intention to build careers on YouTube. Both of these numbers are higher than the number of children who want to become vets or teachers. But while children are dreaming of becoming the next huge social media success, nearly half of the parents involved in the survey had no idea what a social media influencer is all about or how it works.

Blue Monday appears to drive strong online retail sales

Online retailers seem to have taken full advantage of the most depressing day of the year – January 21. Turning to online shopping as a distraction from the gloom elsewhere, EmpathyBroker reported a noticeable increase in shopping-based online searched compared to a typical Monday. This amounted to around 30% heavier shopping traffic than the typical for a less-depressing Monday at any other time.

YouTube’s revenues from ads are still on the up

As every year, YouTube has once again achieved some impressive revenue growth – an 11% increase in 2018 compared to the previous year. Media and entertainment brands contributed in excess of 30% to YouTube’s advertising revenues.

Video reviews are preferred to textual write-ups

Lastly, a recent study by Small Business Trends confirmed the potential influence and value of quality video marketing. In this case, the study revealed that nearly four times more people prefer watching a video review of a product that simply reading about it. Along with the simplicity to deal with compared to block after block of text, a video review can help build a deeper connection with the viewer and can deliver much more detailed visual product information.

5 Steps to Becoming an Influencer in Your Business Field

It is no secret that influencer marketing has the value and power to earn just about any company superstardom in no time at all. Similarly, everyone is aware that the world’s most popular influencers are right now raking enormous sums of money, for simply recommending the services and products of the brands they’re working with.

On one side, you have businesses which are desperate to work with successful and established influencers. On the other side, you have influencers with the power to drive public opinion through positive or negative publicity. 

So you can argue that the Holy Grail will be for the company itself to become an influencer in its field. After all, who could be better to promote whatever it is you sell than you yourself?

Unsurprisingly, becoming an established influencer is not an easy job. It is far from impossible, but it is quite the undertaking. In most cases, influencers do what they do as their full-time job – not just a fun side project. Therefore, managing a business and being a successful influencer can be viewed as the ultimate balancing act.

Nonetheless, if you consider you have what it takes to be an influencer in your field, here are five steps how to get started:

1. Build knowledge

Nearly 90% of the working hours of an influencer are spent carrying out research. If you want to be an influencer in your field, you will first need to develop comprehensive understanding of said niche. Additionally, you will need to be close to the cutting edge of the field so that you can accurately tell what is coming next. If there is even a single person out there who understands the industry better than you, you will struggle to establish yourself as a key authority.

2. Make your voice and face known

Even with all inside knowledge in the world, you can’t just burst onto the scene and expect to become an instant authority. Instead, you will need to spend time becoming an essential part of the community, making your voice heard and offering people the opportunity to get to know you. Create and publish high-quality content on a regular basis, while gradually building both your business identity and your audience.

3. Network like crazy

Always keep in mind that no influencer has ever succeeded by living in a vacuum. Instead, established influencers network like crazy and try to surround themselves with individuals who could help them achieve their goals. Especially in the early stages, you are going to need all the help you could get.

4. Dedicate your time to the cause

Don’t even consider approaching your influencer efforts as a side venture or something to do when time permits. Just as is the case with any other occupation, you will need to set aside some time in your schedule every day to dedicate to the cause.

5. Have clear goals in mind

Last up, along with a strategy in terms of how precisely you want to progress, you will also need to determine your main objectives and goals. It is crucial to consider carefully why you have decided to do this in the first place and when you will consider the whole venture successful. Like any other business idea, you will need a set of KPIs to be able to measure your performance and progress along the way.

5 Timeless SEO Strategies You Will Always Benefit From

In the ever fast-paced world of online marketing, SEO strategies come and go all the time. What is supposedly a sure-fire method for success this week often becomes entirely ineffective next week.

But this doesn’t necessarily mean there are no evergreen SEO hacks you simply cannot go wrong with. The kinds of evergreen tactics you will always benefit from if you dedicate to them enough time and attention.

So beyond the temporary trends and passing fads of SEO, what follows are five times strategies that will always benefit your marketing campaign:

1. Publishing Quality Content

The important keyword in this case being “quality” – as in the type of content that holds some kind of value and purpose. It is perfectly possible to post a compellingly written article on any topic and gain precisely nothing from it. Quality means thinking about what matters to your audience, as opposed to your company or the SEO bots you are trying to win over. Just as long as the content you create is relevant, fresh and of interest to your readers, there is no such thing as producing too much of it.

2. Enhancing the performance of your website

Similarly, there is no such thing as a site that performs too well. The fluidity, the speed and overall consistency of your site will all play a role in determining its SEO prowess. If there is anything you can do to improve or speed up the way your website functions, it is something you should be doing. The same also applies to any improvements that can be made for mobile audiences – also a guaranteed SEO element for the indefinite future at least.

3. Focusing on backlinks of value

We are unlikely to see a time when high-profile backlinks will not add up to serious credit in the eyes of Google and co. The days of getting away with low-quality links are gone for good – backlinks of value are the only links that can benefit your SEO campaign. Building a contingency of quality links is not easy, but can benefit your site and your marketing strategy indefinitely.

4. Optimising your social platform activity

While it is true to say that social media does not directly influence SEO, it is nevertheless a strong contributor to your promotional efforts. Posts on the most popular social platforms can drive as much traffic to your website as links positioned elsewhere on the web. Additionally, the more interest you are able to generate, the more likely the major search engines are to also take note.

5. Website improvements and updates

Lastly, there is always something that can be done to update and improve your website. Whether it is a visual design overhaul, simplification of your navigation system or update to the static text content, , it is an effective way of boosting your SEO. Always keep in mind that whatever you could do to improve things for the end user would have a knock-on effect on your overall SEO strategy. Offer a flawless experience for all visitors and the rest will take care of itself!

5 Key SEO Tactics and Trends in 2019

Looking ahead to this year’s upcoming online marketing trends can be daunting and exciting in equal measure. Visualising your success and planning your strategy, though also accepting you are not in for an easy ride.

Nevertheless, the better idea you have of what is to come, the better your chance of making it work in your favour. With this in mind, here is a brief overview of the five key SEO tactics and trends to keep in mind going into 2019:

1. Increased Visibility Competition
The first entry is also the most obvious and arguably the most important of all. Every year, visibility competition grows at its fastest rate. And 2019 looks to be no exception. The search engines are evolving and space at the top is becoming ever more confined. In online marketing stakes, the phrase
survival of the fittest” has never been more appropriate.

2. Old School SEO Tactics Will Lose Value 
You will still need to have a strategy with your on-page SEO, but relying exclusively on old-school methods is just not going to cut it in 2019. Instead, it will be more about the all-round customer experience and the level to which you can foster a sense of genuine engagement with your web audience. On-page SEO will always play a role, it is simply a case of accepting you cannot rely on it alone.

3. Growth of Voice Search
As far as the industry watchers are concerned, more than half of all online searches will use voice search by 2020. Which is only a year away. Which should be a concern for anybody who is yet to give any thought to voice search optimisation whatsoever. Incredibly, the most popular voice assistants on the market today have achieved an understanding accuracy of more than 90% on average. If you are not yet giving thought to voice search, you are in danger of falling behind.

4. Mobile-Optimised Websites Will Gain Value
What this means is that Google and the other major search engines have begun the process of assessing pages and websites firstly from a mobile perspective. This essentially means that if you want your website to rank higher in 2019, you will need to give mobile SEO more time and focus. If you don’t, your content will not add as much value as it could and your SEO performance will suffer.

5. There Is Life Beyond Google
Last but not least, it has never been more important to realise the fact that Google is not where the buck starts and stops when it comes to SEO. It is the biggest and most important by all means, but it is not the only search engine at all. What is more, Bing has started gaining significant traction by occupying a bigger share of the search market in 2018. Therefore, you may want to stop putting all your SEO eggs in the same proverbial basket.