The beginning of the new year usually raises a variety of questions as to precisely what will happen in the SEO field over the next 12 months. SEO’s landscape has changed dramatically over recent years, but it remains every bit as crucial and powerful as it ever was. The major search engines are obviously not going anywhere, which means the same could be said for SEO.
So as far as the professionals are concerned, what are the predictions for 2017 when it comes to SEO?
1. Better Mobile Websites
The first and most crucial priority seems set to be to a large extent similar to that of 2016. That being, to offer increasingly sophisticated and improved mobile websites for the growing mobile market. The only difference this year being that just satisfying mobile clients with a basic responsive webpage will just not be enough. Instead, the future of you webpage’s SEO prowess will depend on enhanced and improved mobile focus.
2. Intensive Analysis and Measurements
Along with SEO techniques and tools in general, available methods of analysing and measuring the success of SEO strategies are becoming more sophisticated than ever before. Which in turn means that one major SEP trend in 2017 will lie in meticulously and consistently monitoring each effort made, as and when it is made. This way, no time and efforts are wasted on SEO strategies that are unlikely to deliver results.
3. Increase in Long-form Content
Along with long-form keyword phrases and keywords, long-form content also represents a major element of modern SEO. Along with meeting the requirements of the search engines, long-form content also instils a sense of authority and trust among website visitors. It means having to put a bit more effort into producing the content, but what you get in return more than justifies the outlay.
4. Responding to Customer Experience
While SEO might traditionally have been entirely objective – focusing on statistics and numbers – SEO in 2017 will see much more focus on the overall user experience, but instead using actual user encounters to build effective strategies. The reason being that nowadays, the longer users stay on your site, the more pages they view and the more often they come back, the better the rankings you can expect as a result.
5. Regular Audits
Last but not least, just revisiting an SEO strategy every six months or so to determine its effectiveness is simply not enough anymore. The trouble is, the fact that rankings volatility has been reduced as of late has led many web developers and business owners into a false state of security. They create an SEO strategy that seems to be working and leave it to its devices. Nonetheless, the only way to stay ahead of the curve is to carry out an audit strategy on a monthly basis, in order to be able to eliminate anything that you might be wasting your money and time on.