Despite the number of successful bloggers out there, many people still aren’t convinced of its benefits for online marketing. After all, they say, all you are doing is writing articles – you are not actually ‘selling’ your product so how can this grow your business? The answer is that you are selling the image of your company – the idea of yourself as a brand. And in this oversaturated global marketplace, this is a crucial differentiating factor. If you’re still not convinced, here are just some of the many key benefits of business blogging:
Increasing Client Base: It’s hard to attract new clients if your website isn’t regularly updated because your search engine rankings will fall. A regularly updated, well-written blog is a great way to keep your site fresh without having to spend a lot of time changing the graphics. Furthermore, if your blog addresses specific problems faced by your customer base then they will come to trust you as an expert in your field and are more likely to be converted into paying clients rather than casual visitors.
Increasing Your Writing Prospects: If you are already running a business but want to become a published author in your field of expertise to boost your personal brand then a blog is a great way to start. For one thing, it’s a regular discipline that helps you to become a better, more fluent writer. If you engage with customers by encouraging comments it will also help you to discover what people like to read and what they don’t. By the time you come to write your book you will have gained a lot of knowledge of your customer base and hopefully also built up a ready-made audience to buy your book. A large number of online followers always sits well with potential publishers.
Building A Network: If your blog is well written then hopefully you will start to build up your own online network to engage with through both your website and social media platforms. Not only will this hopefully increase your client base, it also gives you access to other experts with whom you can share advice and information. It’s good to have this kind of mutual support in today’s competitive market environment.
Improving SEO: Contrary to what many believe, search engine rankings are still important. After all, search engines are still there to deliver results that will be useful and relevant to their users. If you write valuable articles around a particular topic to a consistently high standard then search engines will recognise this and your search engine rankings will rise accordingly.