Internet marketing is the act of marketing your business using different techniques online. There is a variety of ways to market your business to potential customers through email, message forums, and instant messaging; however, you need to avoid sending unsolicited marketing messages to avoid losing customers and being reported for spamming. Spamming is the act of sending multiple marketing messages to people who didn't request them, don't want them, and won't be impressed just because you send them over and over. You need to target your Internet marketing campaign and learn how to get people to subscribe to the information provided about your business.
Email Marketing Spam
It's perfectly acceptable to send email messages to potential clients, but you need to make sure they want them. If you start sending unsolicited emails it's considered spam. If you purchase an email list and start sending out automated emails to everyone on that list, it's considered spam. In order to send out Internet marketing email messages, create a website or newsletter and let people subscribe to your emails. This way, you're only sending out information to people who are interested, and they can recommend your business to other people. If you want to protect yourself from being reported for spam, make sure your marketing emails have a disclaimer on the bottom that allows people to unsubscribe and apologizes for sending unsolicited emails. This way, if a person accidentally signed up for your messages, they can easily unsubscribe.
Message Board Spam
If you're not familiar with Internet marketing methods, you may think that signing up for numerous message boards and posting about your business is a great way to advertise. In fact, many business owners did use this method a few years ago, aggravating forum users and getting themselves banned from the site. Most business-oriented sites have a forum dedicated to advertising a business. You should stick with this forum and follow the rules and guidelines that govern how often you can post, which types of links you can provide, and what sort of information is allowed in an ad.
Instant Messaging Spam
When some shady business owners started getting reported and banned for forum and email spam they moved onto instant messaging systems. Users would get an instant message with a link from someone they didn't know, with the link redirecting a website. If you want to use this sort of marketing, make sure that the instant message names you have are people who have agreed to receive information from you. To avoid spam and insure that your Internet marketing campaign is a success, set up a form on your website that allows users to select which types of correspondence they're willing to accept.