In the ever fast-paced world of online marketing, SEO strategies come and go all the time. What is supposedly a sure-fire method for success this week often becomes entirely ineffective next week.
But this doesn’t necessarily mean there are no evergreen SEO hacks you simply cannot go wrong with. The kinds of evergreen tactics you will always benefit from if you dedicate to them enough time and attention.
So beyond the temporary trends and passing fads of SEO, what follows are five times strategies that will always benefit your marketing campaign:
1. Publishing Quality Content
The important keyword in this case being “quality” – as in the type of content that holds some kind of value and purpose. It is perfectly possible to post a compellingly written article on any topic and gain precisely nothing from it. Quality means thinking about what matters to your audience, as opposed to your company or the SEO bots you are trying to win over. Just as long as the content you create is relevant, fresh and of interest to your readers, there is no such thing as producing too much of it.
2. Enhancing the performance of your website
Similarly, there is no such thing as a site that performs too well. The fluidity, the speed and overall consistency of your site will all play a role in determining its SEO prowess. If there is anything you can do to improve or speed up the way your website functions, it is something you should be doing. The same also applies to any improvements that can be made for mobile audiences – also a guaranteed SEO element for the indefinite future at least.
3. Focusing on backlinks of value
We are unlikely to see a time when high-profile backlinks will not add up to serious credit in the eyes of Google and co. The days of getting away with low-quality links are gone for good – backlinks of value are the only links that can benefit your SEO campaign. Building a contingency of quality links is not easy, but can benefit your site and your marketing strategy indefinitely.
4. Optimising your social platform activity
While it is true to say that social media does not directly influence SEO, it is nevertheless a strong contributor to your promotional efforts. Posts on the most popular social platforms can drive as much traffic to your website as links positioned elsewhere on the web. Additionally, the more interest you are able to generate, the more likely the major search engines are to also take note.
5. Website improvements and updates
Lastly, there is always something that can be done to update and improve your website. Whether it is a visual design overhaul, simplification of your navigation system or update to the static text content, , it is an effective way of boosting your SEO. Always keep in mind that whatever you could do to improve things for the end user would have a knock-on effect on your overall SEO strategy. Offer a flawless experience for all visitors and the rest will take care of itself!