Saturday, 8 August 2015

How To Generate New Leads Online

Have you tried all the traditional marketing routes but still can’t seem to generate the volume of new leads necessary to take your business to the next step?

If so, you may not have spent enough time looking into all the possibilities the Internet has to offer when it comes to winning new business. Luckily for you, there are literally hundreds of methods at your disposal. To help you get started, here are just some of the simplest and most effective:

Newsletter: Releasing a regular newsletter is a great way of staying in touch with customers – but it’s also a way to reach new ones. If you make sure to include a newsletter sign-up link in several places on your website then your number of new leads is sure to increase. Once people have signed up you will have their details and a captive audience. All you have to do then is make sure the newsletters are packed full of useful information, special offers and so on – they shouldn’t just be a tedious brag-fest about how wonderful your company is.

Social Media: If used the right way, Facebook, Twitter and so on can be a constant source of new leads. After all, any existing followers can share your posts with all their followers so if your content is fresh and exciting the potential market is huge. Think different with your posts, making them witty and thought-provoking. And of course, it’s not just about your own posts. You can seek out your own leads by following potential customers and getting into conversations with them. Just remember not to be too pushy – this is a big no-no for social media.

Blog: This is another one of the simplest and best lead-generating tools out there because it gives you a chance to establish credibility. You have complete control over the content of your blog posts, so if they are well-written and address genuine issues or problems within your sector in an informative way then you can quickly build up more interested customers. And of course, there should always be a newsletter sign-up link located close to your blog.

Webinars: More and more companies are recognising the benefits of hosting their own webinars – and it doesn’t have to be too much of a hassle. Having cottoned on to this, there are now many providers that will allow you to broadcast your webinar quickly and surprisingly cheaply.  Just make sure you ask around first to find out which are the most reliable. All you have to do then is come up with a great idea that is going to generate a bit of buzz and promote it using social media and your newsletter. Encourage your followers to share it with their followers and you have a valuable new source of leads.