Thursday, 19 April 2012

How To Market Your Online Business

The world of e-commerce is moving so fast these days that if you don’t have a strong e-commerce marketing strategy your company not be able to keep up with the many competitors out there. In the days before the internet, it used to be much simpler to market your company, but now there are so many option open to you online it can be confusing. Here are just some of the online marketing strategies you can use to get your e-commerce business noticed and increase your sales:

Email Marketing: Make sure your website includes an email registration form where visitors can sign up for product information or special promotions, for example. Ensure the form asks for relevant information so you can categorise your clients according to their priorities and preferences. Then, when it comes to sending them marketing emails you can employ a targeted approach rather than sending the same emails to everyone on your list.

Blogging: Blogging on your website is a very cheap and easy way to promote your business online, as long as you are providing the reader with relevant and useful information. If you do this, you can become established as an authority on your market sector and, hence, a reliable supplier.

Pay-Per-Click: Pay-per-click advertising services, such as Google AdWords, are rapidly becoming one of the most popular forms of e-commerce marketing. You pay each time somebody clicks on your advert and is directed to your website, so it can be a very quick way to drum up some new business. There are other equally effective marketing methods which are more slow-burning, but if you are in a hurry – say, for example you have a limited product promotion – this could be for you.

Use Social Media: The majority of online companies also now recognise the benefits of using social media such as Facebook or Twitter to draw attention to their activities. The trick when doing this is not to advertise your products too belligerently – social media is about taking part in discussions and forums, and building up an online presence in a more gradual way. You can also use your posts on these forums to build back links.

Use SEO: Search engine optimisation is important for improving your search engine rankings. You need to use the correct keywords in your headers, categories, meta descriptions etc. to boost your online presence and increase traffic to your website. It may even be worth hiring in a specialised SEO consultant to do this job for you because it’s quite a skill but it’s a key part of your online marketing strategy.

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