Thursday, 5 January 2012

Even If You’re Not a Fan Of New Year’s Resolutions, Resolve To Become More Social Media Savvy in 2012!

With Facebook, Twitter, LinkedIn and YouTube continuing to grow their followings substantially in 2011, and other social networks springing up month on month, it’s clear that social media is far from the ‘passing fad’ some doubters predicted.

For many of us, social media has changed the way we do business – and there is no going back. If you haven’t yet got to grips with social media, then you could seriously be missing out on winning over a new generation of fans for your business. So here are some tips to get you started:

Maintain separate personal and business social media accounts

Unless you’re a celebrity, most people won’t be interested in what you had for breakfast, or where you went on holiday. So be sure to separate ‘personal’ and ‘business’ interests and use dedicated accounts for both functions. Also be aware that if you have a personal account for fun/ leisure purposes, that business acquaintances and colleagues might check out those postings too!

Let people know you’re on social media

Once you’ve signed up to a social media site and begun posting, be sure to let people know about it. The best way of doing this is by adding social media buttons to your website, blog, emails, business cards and snail mail. All your correspondence in fact, both online and off.

Upload a picture

A photo of you in a professional capacity is an absolute must for your social media business pages. If you’ve ever visited a LinkedIn profile page with no photo you’ll know exactly what I mean. An incomplete profile gives the impression that the person isn’t all that bothered – with the result that they are not taken as seriously as they otherwise might be.

Include a link with every posting

If you fail to include a link to your blog or website with each and every posting, then you are missing an opportunity to drive additional traffic to your site. Generally speaking, more traffic means more conversions and more revenue.

Make a video

Did you realise YouTube is world’s 2nd largest search engine and the 3rd most visited website? And YouTube Mobile gets over 3 billion hits a day – that’s massive! So why not make a video about an aspect of your business that will whet potential customers’ appetites. You can then upload your video to YouTube as well as embed it into your website. Better still, produce a series of videos. And remember to include a link to your videos in relevant blog postings and promotional materials.

Start as you mean to go on

If I could include just one tip, it would be this one: you don’t have to be on every social media site to see a difference in your marketing results – so choose wisely. And make sure you allocate enough time in your daily/ weekly schedule for the social media activities you decide to pursue, whether that’s working on a blog, updating your Facebook page, or networking on LinkedIn.

The main point about social media is that it needs to be embraced whole-heartedly, or not at all. Think of it this way: if you happened upon a business blog where the last posting was several months back, you wouldn’t spend too long on that site would you?

Outsource tasks to specialists

Remember, you don’t have to do everything yourself. If, like many people, you don’t find the concept of social media easy to get to grips with, then consider outsourcing your requirements. Outsourcing necessary business tasks or tasks you find difficult, laborious and time-consuming makes perfect economic sense. It means you get the services of a consummate professional who will use his or her expertise to make the most of your social marketing budget, while you get to concentrate on the aspects of your business you do best.

Now that’s time and money well spent.

Happy New Year!

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