For a good example of how the constituent parts of a marketing campaign come together to support the greater good of a much larger entity, you need look no further than that of the movie industry.
The script and story of the movie can be compared to that of a company’s initial ethos, charter and objective, while a film’s teaser trailers, billboard posters and website are similar to those first tentative steps when a company is promoting itself properly for the first time.
A movie, just like a company, is geared towards making as much money as possible and that means exploiting every last revenue stream to its limit – whether it’s box office, merchandising or external funding. That means that films, costing in-excess of 100s of millions of pounds are backed by the studios who have produced them, with equally ambitious promotions, campaigns and events.
That’s the way you have to look at your business.
Marketing companies will give you the necessary resources and expertise so that your ‘brand’ is as strong as it can be in the online stratosphere and really break those box office records, creating a blockbuster of a company.
A good online communications company will be able to put together a marketing strategy tailored specifically for the needs of your business. They’ll research obvious and not so obvious competitors and support you in gaining an edge over them.
Online is key. But it’s not just about having a great-looking and easy to use website. Social media such as Facebook, Twitter and dedicated company ‘channels’ on Youtube are the building blocks of communicating to your business to business customers, consumers and staff. A web marketing agency will have the skills to enable your company to fully embrace this.
For an ideal fit when it comes to your company’s online marketing, have a look online for that Oscar-winning combination.