In these digital times, it's all about the internet – plain and simple. Get your online offering really in gear and you'll reap the benefits when it comes to increasing traffic taking notice of your product or service.
With readable and exciting copy on your website, that also contains the relevant SEO, trending keywords – your 'authority' rating within the Google/search engine stratosphere will quickly begin to grow.
But, before you go any further it's a good idea to compare your business model to the following key points to see if you can really benefit from organic SEO:
1. Think about what your product, service or industry is and research as to whether users/customers actually use a search engine to look for it.
2. Consider the appeal of your website. Customers will be drawn to a well designed site that has good functionality and champions the virtues of the brand.
3. It is a competitive market out there. Double-check that the pricing of your product or service compares favourably with competitors.
4. In terms of a customers’ search engine input, is your site brought to their attention via the relevant phrases and keywords?
Right, so now you've decided SEO is definitely for you we can highlight a few sure-fire tips that will have your online presence really begin to pay dividends. It may take a fair amount of hard work and time but ultimately, organic SEO will prove more self-fulfilling long term than the immediacy of paying for your Google/search engine ranking.
Appeasing the almighty god that is the ranking algorithm, as hinted upon earlier, starts with the quality and regular updating of your content – add sound link building into the equation for good measure too. So ensure you have professionally written and, just as importantly, unique copy with your carefully selected primary keywords and key phrases from Google Adwords. Search engines find it impossible to resist tantalising, natural and fresh content.
Another good trick to consider is to make sure whenever you refer to yourself on your site, you always include your location as often as you can. For example, when you mention your head quarters use "London based office" or "our London store/office". This means you will begin to snare local searches of your product or service.
Of course, this is just the tip of the SEO iceberg and just the beginning of internet marketing – search online for a good SEO consultancy and see what else they can do for you and your business to climb those search engine rankings.