Monday, 20 June 2011

RSS Marketing Explained

RSS marketing is not particularly well known and many overlook this great way of advertising their business. This short article explains what RSS marketing is and how best to approach it.

If you are looking for a way of marketing your business online for free then you could try Really Simple Syndication, or RSS. Many people these days have blogs of some sort but are not necessarily quick to realize the importance of RSS feeds and just how good they can be for driving traffic to your business website. As with a standard newsletter the person must decide to opt in as a way to receive the feed and will then receive updates as you make them. For many this is a quick and easy way of keeping up to date with sites that interest them and can therefore be a great marketing tool.

1.Why Use RSS?

There are a number of reasons why you should use RSS as part of your marketing, including that it is a simple and free method of advertising. It is an ideal way to make sure that people do not forget about you as once they have subscribed they will always receive your new posts and articles which helps keep your business fresh in their minds. It also means they do not need to subscribe and receive yet more emails in their inbox; although it is a good idea to also offer your feed by email as another option as some may prefer this.

You will also find that using RSS marketing will help to drive more traffic towards your website as well as increasing your ranking with search engines. It can be a great way to build a relationship with potential customers or distributors since they begin to get to know you as a person. RSS feeds can help you to earn the trust of your subscribers who may then decide to buy or use your service later.

2.Setting up your RSS feed

The simplest way to get started is to create a blog dedicated to what it is you do and which provides information on topics related to your business. Once you have done this and activated the feed setup you will need to make sure that the content you post is regular, informative, interesting and well written to make others want to subscribe to you. Remember that the aim of a blog is to interact with others and provide them with information so try to get your readers involved if possible and offer discounts or offers to subscribers as an incentive. There are a number of good blog sites available including blogger and WordPress which will make setting up an RSS marketing feed quick and easy!
If you need assistance on RSS marketing speak to a marketing consultant and they will be able to help you.

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