Sunday, 22 May 2011

Video Blogging and Internet Marketing

If you are looking for a new way to advertise your business then why not consider video blogging? This article explains why this method of advertising can be so effective and what you need to get started.

Creating a video blog can be a great way to let people see what it is you do as well as getting to know the person behind the business. This is a relatively new way of internet marketing and not one that is used perhaps as much as it could be. Initially it may require you to make a small outlay for equipment but the benefits often outweigh the cost. Internet marketing with a video blog is a powerful tool and is essentially like creating your own television advert but for free.

1. Why Use Video Blogs?

What makes video blogging such a useful way of advertising is that your potential customers get to see the products that you sell or produce so that they can get a better idea of what is involved. By posting something such as a video blog you are more likely to catch people’s attention as you can do something a little bit different and it is more entertaining for your target audience. Reading through standard blog posts and articles can get a little boring after a while and if what you sell can be demonstrated then this is more appealing to the consumer.

2. Getting Started

In order to get started with this type of internet marketing you will need a web camera, a microphone and some good software in order to edit your video later. You may find it worthwhile investing in a decent web camera in order to give you a better quality picture that will look more professional to those viewing. Make sure that you present whatever it is you sell in the best light to make it more enticing! Once you have created your video you will need to edit and you can find a number of applications that are good, even if you have little or no experience of this.

Although video blogging is a great form of internet marketing there are some drawbacks. If your video requires a certain specification of software to run then some people may not be able to view it, they may also find that it runs slower on their computer if it is very high quality and will therefore switch off. However despite this it is still worth pursuing video blogging as a way to promote your business as it offers a fun way of advertising by showing others the benefits of what you do and therefore can lead to sales. To help you maximise your opportunity a Lutterworth Marketing Company could help you pull this together.

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