Thursday, 19 May 2011

Creating Press Releases to Help Market Your Business

Marketing your business is incredibly important but to begin with you may not have the funds to advertise as much as you would like. This is why creating free press releases can be a useful way to bring your business to the attention of a wider audience, without having to spend a lot of money.

If you have no experience of writing a press release, or perhaps have not seen one before, then you may be wondering what they are. A press release is simply a way of announcing a product, event or business to the press and other areas of the media. Perhaps what makes them so useful is that they look incredibly professional and are therefore a great way to draw people’s attention to your business.

1. Writing your Press Release
Writing a press release may sound scary if you have no previous writing experience but it need not be. As soon as you have written a couple you will soon become at ease in writing and submitting to various sites. It is important that you keep the tone of your press release professional as they are viewed as being an official statement. To make yours stand out from others that have been submitted it is vital that you create a title that will catch people’s attention and include a summary of the contents.

When it comes to the content it is wise to only include what is relevant and to keep it concise. If it is too long then people may get bored halfway through or be put off from the start and not read it at all. State what it is your do, how long you have been working, the experience you have and any other information relevant to your industry. Be sure to include contact details including a phone number, email address and if you have one your website link as these are key for internet marketing.

2. Placing your Press Release
Once you have written your press release you will then need to make sure you place it on websites that receive a lot of traffic. It is a good idea to submit your press release to a number of different sites to enable you to gain as much marketing exposure for your business as possible. Be sure to complete all of the necessary boxes when submitting your press release and think of ways in which you can make yours stand out to readers. Jenkinson & Associates Ltd provides marketing consultants to companies looking to grow their sales and profits.

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